AFTER AN AGREEMENT FOR SIX SEASONS
UEFA will increase its income from television rights in the United States
Published:20/08/2022 - 17:08h
Updated:20/08/2022 - 17:08h
UEFA has finalized an agreement for 1,500 million euros for the transmission of its competitions in the United States. The body will go from receiving 100 to 250 million euros per season
After auctioning the rights of transmission of all his competitions in United States, the UEFA has attained an agreement with Columbia Broadcasting System (CBS), Paramount and Viacom that will allow him ingresar some 1.500 million euros during the half dozen of seasons for which the agreement will be in force, at a rate of 250 'kilos' by each one of them.
With this, the UEFA has attained one of his main aims in the North American market, where the international football has come winning popularity along the last years. In fact, from 'ACE' have indicated that the last final of Champions, contested between the Real Madrid and the Liverpool, has been one of the most seen in United States and expects that this ascending tendency keep .
The operation has had to the group Relevant Average to charge of the commercialisation of the rights, that had to an important number of companies in the bidding, all they with opportunity to present his offers until the past 15 August, when it closed the skillful period for such effects. Now, they will be CBS, Viacom and Paramount those who will have these rights until the season 2030-31.
The agreement takes in account the 'new Champions'
Of this way, the body rector of the European football will have an important increase in his income from the another side of the Atlantic, that up to now have been of 100 millions by season. In the agreement have taken in account the modifications that will suffer the tournament for the season 2024-25, with more teams and a more extensive calendar in his new format.
From this edition, the tournament will happen of 32 clubs to 36 in format of leagues that will do the most attractive competition when having a greater number of crashes between the teams 'top' of the continent. This proposal has been the answer of the UEFA to the intentions by part of clubs like the FC Barcelona, the Real Madrid and the Juventus to create a Superliga with more attractive parties in function of a greater profitability.
