OFFICIAL: Barça and 'Spotify' start their sponsorship agreement

It starts the alliance of sponsorship between the FC Barcelona and 'Spotify'. This Friday 1 July has begun a new stage in where the platform of music by 'streaming' more important of the world turns into the main partner of the club. Besides, like part of this new union, the Swedish company becomes the 'title partner' of the stadium, what plants his name beside the of the Camp Nou.

In fact, in the façade of Grandstand can appreciate a new vinyl under the name of 'Spotify Camp Nou' beside several images of the players, so much of the feminine team like masculine. Pedri, María León, Pierre-Emerick Aubameyang, Alexia Putellas, Ansu Fati and Aitana Bonmatí form part of this mural, being the first time that the members of the 'Barça Femeni' are in the external zone of the temple culé.

As 'sponsor' main, the name of the company will appear in the frontal of the T-shirt during the following four years, whereas the bond will be reduced to three seasons for the clothes of training. This also will be the first opportunity that the feminine and the masculine share the same patrocinante in his uniforms, what is a 'step forward' in what it looks for this new bond: the union.

The Barça and 'Spotify' want to joint two passions like the sport and the music to create new experiences that give him a total twist to the experience of the fan. In this way, the platform looks for to offer a connection between the players and the artists with all his followers to world-wide level.

The Barça and Spotify give start to his strategic alliance, that will join music and sport

🔗 https://t.co/cj7wz2xqdt pic.twitter.com/wgpfcpzlgb

— FC Barcelona (@FCBarcelona_is) July 1, 2022

Change of 'look'

During the day, Marc Hazan, VP Freemium Partnerships and Business Development of 'Spotify', will visit the installations of the club that from today dress the image of the platform in all his spaces. In principle, the idea of this new bow also includes that the 'title rights' of the Camp Nou perduren in the time under a new agreement, once the remodeling of the 'Espai Barça' arrive to good port around the middle of 2026.

The mark of sponsorship is present in the seats of the terracing, in the active on foot of lawn and in the different benches. Also it will appear in the advertising posters of the rooms of press and mixed zone, as well as in the activities that make so much in the installations of the Camp Nou as in the Stadium Johan Cruyff.