Shield of the Barça on one of his T-shirts


The agreement with Spotify, upon falling: Barça has a 'sponsor' for the shirt

Published:5/02/2022 - 23:38h

Updated:5/02/2022 - 23:38h

After what seemed like an eternity, FC Barcelona is very close to signing a sponsorship agreement with Spotify for the Barça first team shirt for the 2022-2023 season

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The FC Barcelona and Spotify are very near to close an agreement. The company of reproduction of music via streaming will be the 'sponsor' main of the T-shirt of the first Barcelona team, replacing to Rakuten, whose bond with the Catalan entity wins in this summer. His directors have been negotiating in the last days, in Catalan earths, and the agreement could sign during the next week, lining one of the inumerables pending tasks that has the board of Joan Laporta.

Of agreement to 'SPORT', the general director of Sportify, Daniel Ek, has been the one who has been negotiating with the Barça directly not to leave a detail by out and concretise what would be the union of both institutions, in principle, by the next four years. Like this then , the Swedish company will become the main sponsor of the T-shirt of the first team culé and also will appear in the rear part of the elastic of training.

By season, the Barça ingresará 60 million euros by the sponsorship of Spotify. In this sense, with the agreement the Catalan entity will add 240 'kilos' in four years waiting for that concretise the second agreement between both parts by the 'title rights' of the Camp Nou, feudo barcelonista that would happen to call 'Camp Nou Spotify' in case that the negotiations arrive to good port.

Waiting for the 'title rights'

It is worth it to remember that it does some weeks in the program 'Tot Coast' of Catalonia Ràdio advanced that Spotify will pay by the rights of the name of the Barcelona stadium. Tounque to concretise the bond, his length will not be very long, in spite of that this was the intention of the Barça.

In this moment, aimed that the negotiations between the Catalan club and the Swedish company, leader in the reproduction of on-line music, is to the red alive and the agreement could rondar between the 60 and 65 million annual euros, between the T-shirt and the 'title rights'.

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