THE CLUB LOSES VALUE
The impressive economic losses of the Barça after the departure of Leo Messi
Published:20/09/2021 - 08:10h
Updated:20/09/2021 - 12:02h
The goodbye of Leo Messi has been a great blow to Barça. The departure of the Argentine not only affects sports, but also hits the club's finances
The goodbye of Leo Messi of the FC Barcelona has been one of the most difficult divorces in the history of the football. The Argentinian had to do his cases and abandon the City Condal, 21 years afterwards, because from the club could not do gap in the staff to inscribe him, respecting the parameters of the 'Fair Play' financial of LaLiga. It has been a very difficult hit to digest in the sportive, but that also has affected to the arks of the entity barcelonista.
The delicate financial situation of the Barça is not a secret for anybody and the exit of Leo Messi, although it freed mass salarial and allowed to save a big quantity of money, has caused important losses for the club, or this is what has launched a study elaborated by the consulting Brand Finance, that concludes with that the goodbye of 'The Flea' supposes to the Barça the reduction of 11% of his value of mark, that is of 1.266 million euros.
To this, it would be necessary to add him the fall of the sponsors, sale of abonos and merchandising… among others so much income that Leo Messi propiciaba only with his presence in the Camp Nou. The situation is, as little, delicate, because the Barça will leave of ingresar around 77 million euros by 'The Flea', to what add him other 43 'kilos' by sales of T-shirts and other products of marketing. Of the same way, the Barça will leave to perceive 17 millions by the income in day of party and results in the field. 137 million euros in total.
Teresa of Lemus, general director of Brand Finance Spain, explained that "the presence of Messi in the Barcelona definitely has allowed him to the club attract followers, credited, better players, managers, commercial agreements and win trophies. His course can cost him a lot to the club and cause a painful decrease of the value of the mark".
To understand the depth of the disaster of the FC Barcelona 'post-Messi', it is necessary to highlight that the club is the second team with greater value of market, but the exit of the rosarino will have effects very negative act the income of future sponsorship of the club, commercial income and the income of the day of the party. The consulting, in a communiqué, underlined that the divorce of the culés with the Argentinian star "also could contribute indirectly to a decrease of the value of the mark, since the fortress of the mark of the Barcelona can weaken with the decrease of the perceptions of the fans and the global follow-up of the club in risk to contract ".
What happens with the abonos and sponsorships?
The value of mark is not the only that is in danger in this new stage of the Barcelona entity, but also they expect some very grave falls in the abonos, that could become of 40 million euros. The newspaper 'ACE' remembers that 26.000 partners have given of drop in this season and that, of a total of 83.500 credited, the Barça will happen to have 57.262.
If the situation up to now no longer was worrisome, the subject of Rakuten, that will leave to be sponsor of the T-shirt of the culés from the season 2022-2023, adds to the list of institutional worries and that, without place to doubts, will have a direct effect in all the sectors of the club. The Japanese company contributes 30 'kilos' by season, in addition to what the club received of Beko... Now, it begins the casting of sponsors, but without stars and with a lot of doubts to sportive level, the situation paints for complicated.