Hiroshi Mikitani, beside Messi, Neymar and Hammered in Japan

INVENTIVE STRATEGY

Wuaki Happens to call 'Rakuten TV' to win partners

Published:17/07/2017 - 12:04h

Updated:17/07/2017 - 15:47h

The platform of cinema and series of Spanish origin Wuaki has changed his name by the one of Rakuten TV with the aim to promote the mark of services in the twelve countries of the European Union. Intelligent strategic movement by his bond with the Barça

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"Fruit of the start of the sponsorship of the FC Barcelona by part of Rakuten, the Japanese holding has initiated a restructuring of marks with the aim of maximizar the recognition of Rakuten all over the world and create an ecosystem of services crossed", explains.

The company remarks that with after change of name of Wuaki, that was founded in 2010 by Jacinto Rock and purchased by the Japanese company in 2012, Rakuten TV aspires to "turn into the first option of Smart TV of the Spaniards".

In this sense, adds that thanks to the agreement with the big producing marks of televisions achieves to integrate his last technology and these devices to allow to the users enjoy of the "cinema home", as it prays his lemma. Like this, it affirms that it will follow offering the last successes of taquilla and betting by the local launchings, so many films like series, and announces that in the next months will launch for the first time in his history a film of own production.

Likewise, it adds that with the rebranding and the unification of marks Rakuten looks for to facilitate to the user the use crossed of the 70 services that offers and turn into the greater digital platform of the world, between which finds his program of loyalty of Súper Points, that obtain of the purchase of products in Rakuten.

I hammered it was key, but came all rear

"Ten years ago we begin to think in the Barça. Our first bond with the Barça was to offer a charge card of the Barcelona in Japan, in addition to managing the web in Japanese of the Barcelona", commented does some months Hiroshi Mikitani, owner of the Japanese company. Although it was I Hammered the one who allowed that the negotiations arrived to good port. 

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