THE BEST OF ALL TIME
This is how the 'presence' of Messi in the Super Bowl impacts Barça
Published:10/02/2021 - 16:58h
Updated:10/02/2021 - 17:44h
Lionel Messi was distinguished by specialists of the North American sport like the best footballer in the history during the transmission of the Super Bowl
To few hours that Lionel Messi shined in the consolidation of the traced back of the FC Barcelona in front of the Real Betis, in United States elevated it to the highest stratum of the sport, distinguished it like the best player of football of all time. Tom Brady, Michael Jordan, Wayne Gretzky and Lionel Messi. These were the four better sportsmen for the North American television, that illustrated his thought during the transmission of the Super Bowl, contested between the Buccaneers and Chiefs, and that it was celebrated in Raymond James Stadium.
Said comparative appeared in the televisions of more than 110 million viewers all over the world, the audience estimated of the event for this occasion. The television transmission presented the chart with an illustrative title of a factor that, in his opinion, was in plenary the history of the sport: THE GOATS BY SPORT (The best of all time of the sport).
In it USES they did not doubt when planting to the '10' of the Barcelona in the cusp of the podium. His 34 titles, between which stand out four Champions and six Balloons of Gold, had a special significance to the time to determine his elevation above the legendary Peeled and Maradona. Even also by in front of Cristiano Ronaldo. This decision desató a controversy through the social networks, especially because both footballers still subtract them years by in front in the sport. The Glass of the World Qatar 2022 could be determinant to decide who is the best.
The impact on the Barça
It is innegable that the image of Messi had a considerable impact, so much for the own footballer as for the Barcelona. To economic level, although it is prompt to quantify it, is undoubted that this could increase the interest of several marks of the American market to collaborate with the Barcelona club, in concordance with the recognised by several experts in sportive marketing consulted by 'Culemanía'.
Likewise, it is a very positive impact to advertising level for the image of the Argentinian. "Appear beside other big legends of the sport, and in front of an audencia of more than 100 million viewers, improves the mark of the own Messi. And more in a market like the American, where the soccer still has not consolidated entirely", explained Ivan Vilà, of Isportsfactory.
To the height of the big American referents
Adam Díaz, expert in sportive marketing, ensured that the most remarkable of this fact was that it ensalzaron of way impactante: "they plant it to the same height that the big American referents of the sport". By his part, Vilà stands out that "it is an important impact for the mark Barça in a market that every time is growing more, and more taking into account that Leo is the only of the four sportsmen that has not changed never of team. All the repercussion carries it to him the FC Barcelona with his apparition between the best of the history".
"They plant it to the same height that the big American referents of the sport"
Finally, Díaz argued that the own club culé, through his official channels and social networks, would have to "try take out party to this image and incite the interaction with his fans of United States, doing some reference to Brady or to American referents of the sport". Meanwhile, it is innegable that Messi, like mark and like image, is the one who went out more benefited between the American market, as they affirmed the experts consulted. By his part, is menester that the Barça look for a direct impact during the next days and like this aspire to the arrival of new sponsors thanks to the controversial image.