They PRESENT THE "BARÇA INNOVATION HUB"

Like this it will attain to be the Barça a world-wide technological reference

Published:22/03/2017 - 16:01h

Updated:22/03/2017 - 16:01h

The FC Barcelona has presented in the last hours, of official way, the "Barça Innovation Hub", a project that pretends to convert to the Barça in a world-wide reference in technology applied to the sport, with the aim to do bigger to the club

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This Wednesday has known the regrettable news of the demise of Agustí Montal i Coast, the president of the FC Barcelona that, in addition to fichar to Johan Cruyff, popularised the lemma "The Barça, més that a club" (The Barça, more than a club) that from does decades all the barcelonistas and simple fans to the football have internalised.

The casualidad has wanted that precisely today, besides, the FC Barcelona have presented a project, the "Barça Innovation Hub", that will commission to argue even more that the Barça is more than a club, and with which the entity culé pretends to turn into an authentic world-wide reference in technology applied to the sport, basing in distinct points.

"The Barça Innovation Hub wants to turn into the centre of sportive innovation number one"

It does some days the president culé, Josep Maria Bartomeu, already presented the project with a big received in the Mobile World Congress of Barcelona. It gave to know then the "Barça Innovation Hub", a strategic project with which the club pretends "to contribute to the transformation of the world through the sportive excellence, by means of the knowledge and the innovation".

The club wishes to share of this way the knowledge that has accumulated of all his years of history, with the will to help of this way to the development of determinate projects, as for example programs of hydratation and personalised nutrition or others that are oriented to the recovery fisica after the injuries.

The FC Barcelona, to the technological avant-garde in the sport

In definite, "projects designed for the sportsmen of elite, but that from now also will be able to benefit the population in general", explained the president of the Barça. "We want to build an ecosystem to promote the knowledge and the innovation, promote an open culture and of collaboration, working closely with marks leaders, universities, centres of investigation and emergent companies of all the world. We want to take advantage of the collective intelligence and the individual talent to implement a culture of continuous improvement", continued.

In this coyuntura, "the Barça Innovation Hub wants to turn into the centre of sportive innovation number one of the world, that will generate a notable impact in the industry of the sport and the industries related, will generate new products and services, will attract the best international talents and, en última instancia, will contribute to build the future of the world of the sport through the innovation and the knowledge".

"Have a mark of world-wide impact, are in one of the most attractive cities of the world, always have to be in a winning position, what forces us to be to the avant-garde of the knowledge and the innovation, and the Barça already is one of the sportive organisations leaders regarding talent and knowledge. This is what does us different", concluded Bartomeu. A big bet, definitely, of the most innovative club of the world,  with a directive that does not leave to work in agreements so attractive like which arrived does some weeks with Mission Hills Group.

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