The new campaign that has launched the Barcelona

During what was the presentation of the new uniform of the Barça for the next season, the Barcelona club also took advantage of the opportunity to announce the launching of the campaign 'Dwell than', that expects to portray the image that the Barça is a lot of 'more than a club' and that turn it into an only entity all over the world.

His vocation multideportiva, his style of only game, the model of only property and have a centre of formative excellence of sportsmen of a big reputation like The Masia, where have formed to the best footballers including to the own Messi, do that the Barça was recognised all over the world like a different club of all his competitors and similar.

The increasing bet by the feminine sportive disciplines, the Innovation Hub and the social commitment of the "Fundació Barça" are also another point that differentiates the entity of other clubs. Besides, this have done it keeping faithful to values and with the pride of his roots linked so much to the city of Barcelona as to Catalonia.

It is thus that, of face to what will be the next season, the Barça wants to reaffirm these pillars and launches the campaign 'Dwell than', in which the lemma of the club reinterpreta to remark that the Barça is 'More than talent', 'More than empoderamiento', 'More than 11 players' or 'More than goals', 'More than winning or lose', doing reference to all what represents the club.

The presentation of the T-shirt

Likewise, the Barça made an audiovisual piece with references to the new uniform that the first team will dress the next season, that is 'More than a T-shirt' by his design that evokes to all the distinctive elements of the shield.

For the act of the presentation of the new Barcelona T-shirt, were the president of the club, Joan Laporta, the one who directed him some words to the presents. Besides, also they assisted several directors, executives and players. Ansu Fati, Riqui Puig, Marta Torrejón and Caroline Graham Hansen served of models of the new indumentario.

Sale and presentation of the others models

The new T-shirt will be on sale from this Wednesday (09.00 hours) in the on-line shop of the club and to the Barça Store of the Camp Nou the airport of Barcelona-The Prat, The Rock Village and the Passeig of Gràcia. From 21 July it will be available in the rest of usual points of sale.

On the others models, is foreseen that the presentation of the second horse riding, of colour mallow, was on 15 July. The third, that in his case will be the first in the parties of the Champions League, will present in September, shortly before the debut of the first team in the next edition of the competition in question.