The directive of the Barça active the "surname" for the Camp Nou

The Catalan press ensures that the managerial board of the FC Barcelona already would have set up the research of possible sponsors to give "surname" to the Camp Nou, in a formula used in several clubs of Europe to follow improving the income

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As it has published in the last hours the newspaper "Sport", when seeming the managerial board of the FC Barcelona already would have activated the plan to look for sponsors interested in putting "surname" to the Camp Nou, in a commercial formula that will improve even more the income of the club of annual form and that carry using several big clubs of Europe from does years, like the Manchester City (Etihad Stadium), the Arsenal (Emirates Stadium) or the Bayern Munich (Allianz Sand), and that will follow guaranteeing during a lot of years the arrived summer after summer of stars consecrated to the staff of the FC Barcelona, already with many of the best players of the planet.

The case is that, to little time that it set up the Espai Barça, the managerial board already has taken the decision on the "surname" of the Camp Nou and already would have put hands to the work to convert the plan in reality, in search of a partner that cover all the façade of the stadium.

The research of said sponsor will begin to carry out before it finish 2015, but the true is that negotiations of this type can lengthen during several months -can that a year-, and by this reason the Barça will move under the councils and supervision of the American company Go Wagner, that from 1998 already has achieved 16 "naming rights" for his customers, between which explain prestigious clubs of distinct sports like the New York Jets and the New York Giants.

The main aim is that the new sponsor for the façade of the Camp Nou can give to know to the partners during the Assembly of Compromisarios of October of 2016, and the club could happen to obtain near of 20 million euros by season in return to leave his surname to a commercial signature, in a length of the agreement that would be comprised between the 20 and 30 years, by what the Barça would activate of this form a new source of income before unknown, being able to be of this even more powerful form to economic level.

"The half of the façade, for the sponsor"

In statements pronounced during an interview conceded to "8TV", Josep Maria Bartomeu spoke on the negotiations that at present are still opened with Qatar Airways and revealed, besides, that the two main sponsors of the FC Barcelona, the one of the T-shirt and the one of the stadium, will deliver the space of the façade of the Camp Nou to sponsor and that this way the Barça can achieve more profits that allow him be even more competitive economically.

"The half of the façade will be for the sponsor of the stadium. And the another half, for the sponsor of the T-shirt", manifested during the interview the maximum mandator of the FC Barcelona, leaving clear that is optimising to the maximum the quantity and quality of sponsors of the club to be able to make brilliant signings each summer, reduce the debt and pay the Espai Barça. The negotiations with Qatar Airways go on. "The conversations follow, have not broken ".