The Barça, the club with more fans in the social networks

According to a study of the Digital "magazine Sports Half", the Football Club Barcelona is the club with more followers in the social networks of the world. 117 million fans of all the planet follow to the Barcelona team from any of the main digital platforms

"Digital Sports Half", skilled magazine in the sport and the new technologies, has made public a study that plants to the FC Barcelona like the club of football with more followers in the social networks of the world. According to the data of this report, 117 million people of all the planet follow the actuality of the Barcelona team through the main digital platforms: Facebook, Twitter, Youtube, Instagram and Google , among others. The Catalan team is leader by in front of the Real Madrid (108 million followers) and the Manchester United (70 million followers).

The own Barça has stood out that the presence of the Club in the digital field goes further of the five main social networks, and extends also to other platforms with wide presence like Line, WeChat, Tencent Weibo, Sina Weibo, Dailymotion or Pinterest, that do not include in this study of "Digital Sports Half". Explaining all these platforms, the Barça has 60 million new fans in the social channels from start of 2014 where the Club has expanded the offer 2.0 until the 40 channels.

But this only is the tip of the iceberg. In words of Dídac Reads, manager of the FC Barcelona of new technologies, "the bet of the FC Barcelona by the digital field goes further to be the club with more followers of the world. To day of today communicate us with our fans through forty social channels and until nine languages". And it is that in the last months, is improving especially the video. With the entrance of the Barça in new channels like Dailymotion and See, that add to Youtube and Instagram, increases exponencialmente the audiovisual offer. The aim is to improve the experience of the Barcelona follower and is the answer to the increasing demand of the users of this type of content that is producing among others, thanks to the improvement of the bandwidth and the best provision smarthones and tablets.

Finally, Dídac Lee, remembered that the digital growth it is necessary to analyse it also from the economic field: "This global presence allows us, at the same time, generate a series of active monetizables and is a source of income that this season happened already has supposed 30 million euros for the Club".