Bank Santander and Microsoft join strengths to transform the fútbol of the future

The fútbol is one of the espectáculos of masses más popular of our time and is undoubted his capacity to transform the society and turn into an engine of progress. But, cómo será this sport in 2041? Two of the compañíace más important of the world, líderes in his respective sectors, have ally to imagine cómo será the sport king inside two of́cadas.

Global Sports Innovation Center (GSIC), the sportive franchise of Microsoft, and Bank Santander, sponsor of the main competitions of the fútbol continental, launch now an original challenge to transform and improve the sport king. Startups And emprendedores ofrecerán contrive tecnológicas and innovative that tendrán that be related with any of the three transversal axes that sustentan the narrow colaboración of the entity with the world of the fútbol: the inclusión, the diversity and the sustainability. También habrá A section for initiatives that bet for developing Fieeld, the first device created, with the support of the Santander, so that the people invidentes can enjoy of his favourite sport to través of his hands.

Projects based in new developments tecnológicos, like the artificial intelligence, the blockchain, the reality increased or the internet of the things, serán those that podrán participate in a contest whose opening date is the próximo 18 April.

The contest offers the opportunity to form part of the ecosystem futbolístico and of a platform of innovación, networking and support to the processes of transformación digital of the fútbol. Between his aims stands out the promoción of initiatives that guarantee events más accessible, inclusivos and respectful with the environment for the fans to the fútbol and the development of new experiences that improve the positive social impact of the deport king.

To a first selección of the 30 ideas más stood out, him sucederá another back with the 10 better. Thiś foreseen that the final event in which elegirán the 3 projects finalists carry out on 17 May, only ones gavéace before it celebrate the final of the UEFA Champions League, that sponsors Bank Santander.

The prizes for the 3 winning projects serán of 10.000 euros in put́lico, además of other 10.000 like mentoring by part of GSIC. In the case that any of the ideas rewarded was it like development of Fieeld, the prize será of 15.000 euros like support to follow improving this initiative promoted by the Bank Santander.

The jury estará formed by notable personalities of the world of the fútbol, the company, the innovación and the means of comunicación with presence of representatives of the own Bank Santander and of Microsoft and of other compañíace like Twitter, además to gather to the three competitions of clubs más important of the world, like the UEFA, the Conmebol Libertadores and LaLiga Santander.

With this initiative, Bank Santander continúto betting by FootballCan, the global strategy that champions with the fútbol like engine of progress and social change. Después Of the and́xito of proposals like Fieeld, FootballCan 2041 converts now in a reality.

The project también contemplates the realización and emisión of four documentaries ficcionados in which recogerán real histories on the world of the fútbol, in a way of concienciar to the society of some of the current problems that affect to the deport king and to offer possible solutions to achieve the best possible future.

Santander, like sponsor of the best competitions of fútbol of the world, (UEFA Champions League, Conmebol Libertadores and LaLiga Santander) bet by the fútbol like able tool to hit in the society and improve the life of the people. And this type of actions have the aim to do a fútbol más just and accessible, showing another face of the sport más big of the world.