Neymar Jr In a training with the PSG


The reasons by which Laporta will struggle by fichar to Neymar

Published:4/05/2021 - 17:50h

Updated:4/05/2021 - 17:50h

The return of Neymar Jr would mean a considerable increase of advertising income, his signing would comport a key investment for the FC Barcelona

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Neymar Jr Wishes to go back to the FC Barcelona, and will do all the possible so that in this market of summer do reality his signing with the Barcelona club. The Brazilian paralysed entirely his renewal with Paris Saint-Germain until 2026, just in the moment in which it was more encarrilada. Everything, because again the idea to joint with his fellow Lionel Messi went through his head, and sees every time less possible that the Argentinian star abandon the Camp Nou.

For the moment, the Parisians are not had to listen any offer by his index card, as they are entirely convinced that it will renew. However, the events could accelerate this same week. If sucede the elimination of the PSG in hands of the Manchester City in the semifinals of Champions League, could mean the definite disappointment of Neymar, that would give by finished his stage in the Park of the Princes.

This stage would allow that the PSG saw forced no only to sell him, but to facilitate his signing to a reasonable price. The ending of his current agreement is in 2022, by what would be forced to sell it immediately in case of not wanting to risk to leave it go free the next course and have to tie it without any motivation. In this order of ideas, Joan Laporta already does numbers to concretise the return of the Brazilian star. It is his priority, no only by his contribution to sportive level, but also in the economic field.

Advertising gain

Consolidate the return of Neymar undoubtedly will not be simple, especially in a moment of constrain for the Barcelona club to economic level. The inclusion of Dembélé or Coutinho in the operation could recess considerably his cost. However, to this complication of the cost of his signing would add him also his wage. Right now it wins 36,8 million euros to the year in the PSG. And although they carry it to an important reduction of his wage, will not leave to earn as what is: one of the best players of the world.

Nevertheless, Laporta considers his arrival like an investment to economic level. And it is that further of his astronomical price, treats of a similar case to the of Messi: it Generates more than what costs. Treating of sponsorship, is the third footballer that more money moves of the world: with an income near of 15 millions to the year, according to Forbes. Only they surpass him Messi (29 millions) and Cristiano Ronaldo (44 millions).

Of this way, have Messi and Neymar would convert again to the Barça in a magnet for the marks, and would serve him the table to renegotiate again the agreements with the upward sponsors. Besides, when having 29 years, would be the ideal possibility to have of a player franchise for when it arrive the irremediable moment that it produce the course of his captain, by what would facilitate the transition to sportive level.

Another factor that has to add is the fact that the Brazilian star is very active in the social networks, taking him out the elder split to his image by these roads. In Instagram has more than 144 million followers, which would allow to the Barça arrive also to new niches of markets through these digital platforms.

Relief of Messi

Trascending the economic field, the Barça sees to Neymar like the new leader of the changing room, already when Messi was not. The Argentinian star has the intention to be in Europe a pair of seasons more, and afterwards split to United States. When this occur, the Barcelona club will have to explain already with a visible image on which sustain. So much to sportive level like economic.

The group culé finds at present in a stage of transition, allowing them the entrance to youngsters of The Farm and taking advantage of the last touch of magic of the veterans. The project needs a crack of first level to be able to aspire to the Champions League. In the PSG, Neymar has showed grandemente that is prepared for capitanear a team until the peak of the European football.

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