{"id":14426,"date":"2025-07-07T00:21:00","date_gmt":"2025-07-06T22:21:00","guid":{"rendered":"https:\/\/weisetech.dev\/fc-barcelona-noticias\/en\/barca-media-360-the-new-cule-communication-project_313406_102\/"},"modified":"2026-04-16T09:40:03","modified_gmt":"2026-04-16T07:40:03","slug":"barca-media-360-the-new-cule-communication-project_313406_102","status":"publish","type":"post","link":"https:\/\/www.fcbarcelonanoticias.com\/en\/fc-barcelona\/barca-media-360-the-new-cule-communication-project_313406_102.html","title":{"rendered":"Bar\u00e7a Media 360, the new ‘cul\u00e9’ communication project"},"content":{"rendered":"

The ‘cul\u00e9’ board will group all its communication platforms and channels through Bar\u00e7a Media 360, a hub to optimize the global ‘azulgrana’ connectivity<\/h2> \r\n
\r\n \r\n \r\n Calendar of FC Barcelona <\/a>\r\n<\/div>

FC Barcelona continues to seek alternatives for innovation and optimization of new technologies. Recently, the club presented to all its employees the birth of Bar\u00e7a Media 360, a project that will group all the ‘cul\u00e9’ communication channels and platforms<\/strong> to improve the transmission of content.<\/p>

According to ‘Mundo Deportivo’, the project consists of a hub to connect all audiences globally<\/strong>, revaluing Bar\u00e7a’s content ecosystem, which already has platforms such as ‘One’ (the ‘cul\u00e9’ ‘Netflix’).<\/p>

\"Joan<\/picture><\/a> <\/figure>

Related<\/p>

Joan Laporta shows his ‘chest’ for ‘Bar\u00e7a One’: “It is the best audiovisual platform of all the club <\/a> <\/h4> <\/div> <\/section><\/div>

How the Bar\u00e7a Media 360 system works<\/h2>

Bar\u00e7a Media 360 will be directed by Paloma Mikadze<\/strong>, who is also responsible for the Bar\u00e7a Identity Area. The fundamental objective is to transform the ‘azulgrana’ team “into a reference in the sports industry and a multi-format, multi-platform and multi-generational entertainment brand”.<\/p>

In that sense, it seeks to have a platform capable of integrating all of Bar\u00e7a’s communication channels to position the club not only as a football team, but “as a global reference in content and entertainment<\/strong>“.<\/p>

Before the creation of this platform, each ‘azulgrana’ communication division was supervised by an internal department. Now, all the work of the ‘azulgrana’ communication channels with their members and fans (including the club’s website and social networks<\/strong>) is integrated into Media 360.<\/p>

In addition, the club appointed Jordi Nomdedeu<\/strong>, former head of futsal press, as the new press officer of the first team. Gabriel Mart\u00ednez<\/strong>, meanwhile, remains as Director of Football Communication.<\/p>

Bar\u00e7a Vision adds a new partner to enhance the use of AI<\/h2>

On the other hand, the board confirmed a strategic agreement between Bar\u00e7a Vision and Qloo, a company that will now be the new data provider through its Taste AI\u2122 technology<\/strong>.<\/p>

Qloo leads the global market in artificial intelligence (AI) “focused on predicting consumer tastes and preferences<\/strong>“. With this alliance, Bar\u00e7a seeks to expand its global brand, consolidating the ‘azulgrana’ digital community.<\/p>

At the moment, the club has the “largest professional sports” Discord server<\/strong>, which allows ‘cul\u00e9’ fans to interact in real time 24\/7. This alliance, together with the creation of Bar\u00e7a Media 360, enhance the institutional commitment to technological vanguard and the opening of new business avenues.<\/p>

\"The<\/picture><\/a> <\/figure>

Related<\/p>

FC Barcelona Takes an Unexpected Turn with Bar\u00e7a Vision: Get All the Details! <\/a> <\/h4> <\/div> <\/section><\/div>

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    The ‘cul\u00e9’ board will group all its communication platforms and channels through Bar\u00e7a Media 360, a hub to optimize the global ‘azulgrana’ connectivity FC Barcelona continues to seek alternatives for innovation and optimization of new technologies. Recently, the club presented to all its employees the birth of Bar\u00e7a Media 360, a project that will group […]<\/p>\n","protected":false},"author":347,"featured_media":14427,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_nextfly_llmd_date_locked":false,"footnotes":""},"categories":[111],"tags":[391,158],"class_list":["post-14426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fc-barcelona","tag-barca-one","tag-joan-laporta"],"acf":[],"yoast_head":"\nBar\u00e7a Media 360, the new 'cul\u00e9' communication project<\/title>\n<meta name=\"description\" content=\"The 'cul\u00e9' board will group all its communication platforms through Bar\u00e7a Media 360, a hub to optimize the global 'azulgrana' connectivity\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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