{"id":14576,"date":"2025-07-09T20:10:00","date_gmt":"2025-07-09T18:10:00","guid":{"rendered":"https:\/\/weisetech.dev\/fc-barcelona-noticias\/en\/barca-vision-partners-with-qloo-global-strategy-with-ai_313450_102\/"},"modified":"2026-03-27T11:45:05","modified_gmt":"2026-03-27T10:45:05","slug":"barca-vision-partners-with-qloo-global-strategy-with-ai_313450_102","status":"publish","type":"post","link":"https:\/\/www.fcbarcelonanoticias.com\/en\/fc-barcelona\/barca-vision-partners-with-qloo-global-strategy-with-ai_313450_102.html","title":{"rendered":"Bar\u00e7a Vision partners with Qloo to enhance its global strategy with AI"},"content":{"rendered":"

FC Barcelona incorporates Qloo as an official data provider to personalize digital experiences with artificial intelligence and expand its global community.<\/h2> \r\n
\r\n \r\n \r\n Calendar of FC Barcelona <\/a>\r\n<\/div>

Bar\u00e7a Vision has sealed a strategic alliance with Qloo<\/strong>, a pioneering company in predictive artificial intelligence, with the aim of strengthening its global digital expansion<\/strong>. Thanks to this collaboration, FC Barcelona’s innovation area will have access to cultural and behavioral data to personalize experiences, improve its connection with fans and generate new sources of income.<\/p>

With this association, Qloo becomes the Club’s official data provider<\/strong>, providing cutting-edge technology based on AI to transform the relationship between Bar\u00e7a and its global community. One more step in the consolidation of the Blaugrana as a benchmark also outside the field of play.<\/p>

Bar\u00e7a Vision and Qloo: alliance to transform the digital experience of the fan<\/h2>
\"socios<\/picture><\/a> <\/figure>

Related<\/p>

FC Barcelona exceeds 140,000 members with a record number of new registrations <\/a> <\/h4> <\/div> <\/section><\/div>

Bar\u00e7a Vision, FC Barcelona’s unit dedicated to digital innovation<\/strong>, has announced a strategic alliance with Qloo<\/strong>, a company specializing in predictive artificial intelligence. This agreement aims to enhance the personalization of the club’s digital initiatives, better understanding its global community and strengthening ties with its fan base.<\/p>

Qloo<\/strong>, founded in New York, has established itself as one of the leading technology companies in the analysis of cultural tastes and consumption preferences<\/strong> through its own Taste AI\u2122<\/strong> tool, capable of collecting and continuously updating data on millions of users worldwide.<\/p>

What Qloo brings to FC Barcelona: data, personalization and new opportunities<\/h2>

Through this collaboration, Bar\u00e7a Vision will be able to access detailed and updated information on the tastes, behaviors and lifestyles<\/strong> of Bar\u00e7a fans, segmented by regions and profiles.<\/p>

Key applications of Qloo’s artificial intelligence:<\/p>