{"id":17341,"date":"2025-09-16T09:16:00","date_gmt":"2025-09-16T07:16:00","guid":{"rendered":"https:\/\/weisetech.dev\/fc-barcelona-noticias\/en\/ed-sheeran-on-the-barca-jersey-against-real-madrid_314704_102\/"},"modified":"2026-03-27T11:38:52","modified_gmt":"2026-03-27T10:38:52","slug":"ed-sheeran-on-the-barca-jersey-against-real-madrid_314704_102","status":"publish","type":"post","link":"https:\/\/www.fcbarcelonanoticias.com\/en\/fc-barcelona\/ed-sheeran-on-the-barca-jersey-against-real-madrid_314704_102.html","title":{"rendered":"Ed Sheeran, star of the Madrid-Bar\u00e7a Cl\u00e1sico jersey"},"content":{"rendered":"

FC Barcelona will debut a special jersey in the Cl\u00e1sico against Real Madrid at the Bernab\u00e9u. The star will be Ed Sheeran!<\/h2> \r\n
\r\n \r\n \r\n Calendar of FC Barcelona <\/a>\r\n<\/div>

F\u00fatbol Club Barcelona<\/strong> will once again surprise in the Cl\u00e1sico with a very special jersey. According to the program “T\u00fa dir\u00e1s” on RAC1, Ed Sheeran<\/strong> will be the star of the azulgrana kit in the match against Real Madrid<\/a><\/strong>, scheduled for October 26 at the Santiago Bernab\u00e9u<\/strong>.<\/p>

Although it is not yet official, the leak of the news by the Catalan station has already generated great expectation among cul\u00e9s fans<\/strong>. The British singer takes over from artists such as Drake, Rosal\u00eda, The Rolling Stones, Karol G, Coldplay<\/strong> and Travis Scott<\/strong>, who have starred in similar campaigns in recent years.<\/p>

The seventh musical jersey of Bar\u00e7a<\/h2>

Since Spotify<\/strong> became the main sponsor, Bar\u00e7a<\/strong> has taken advantage of matches with maximum global impact, such as the Cl\u00e1sico, to wear designs with international artists on the chest. Ed Sheeran’s will be the seventh musical jersey<\/strong> to be seen in a duel against Real Madrid<\/strong>.<\/p>

\"El
Barcelona wore the logo of Travis Scott (Cactus Jack) on the jersey of the Cl\u00e1sico against Real Madrid<\/div> <\/div> <\/div>

So far, the balance is even: the cul\u00e9 team won with the jerseys of Rosal\u00eda, Coldplay and Travis Scott<\/strong>, but lost with those of Drake, Karol G and the Rolling Stones<\/strong>. The appointment at the Bernab\u00e9u will allow Hansi Flick’s<\/strong> team to try to tip the balance in their favor.<\/p>

Ed Sheeran: a marketing campaign with global impact<\/h2>

Beyond the sporting result, these jerseys have become a global phenomenon. The edition with Drake in 2022 was one of the best-selling in recent history<\/strong>, while that of Rosal\u00eda<\/strong> generated a wave of mentions on social networks.<\/p>

Ed Sheeran<\/strong>, with millions of followers around the world, promises to continue this international impact. The club’s objective is clear: strengthen the Bar\u00e7a brand<\/strong> and take advantage of the visibility of the Cl\u00e1sico, which is followed by hundreds of millions of people on five continents.<\/p>

The Bar\u00e7a-Madrid Cl\u00e1sico, a top-level showcase<\/h2>

The match between Bar\u00e7a and Real Madrid<\/strong> on October 26 will be key in the fight for LaLiga EA Sports<\/strong>. In addition, the fact that it is played at the Santiago Bernab\u00e9u guarantees an even greater showcase for the Ed Sheeran<\/strong> jersey.<\/p>

Bar\u00e7a<\/strong>, which has already demonstrated its ability to link music, culture and sport, hopes that this new collaboration will boost both its commercial revenues and its media influence.<\/p>

Background of musical jerseys of Barcelona<\/h2>
\"La
The FC Barcelona jersey in the Cl\u00e1sico of October 2023<\/div> <\/div> <\/div>
  1. 2022 \u2013 Drake<\/strong>: defeat at the Bernab\u00e9u.<\/li> \t
  2. 2023 \u2013 Rosal\u00eda<\/strong>: victory at the Camp Nou.<\/li> \t
  3. 2023 \u2013 Rolling Stones<\/strong>: defeat in Montju\u00efc.<\/li> \t
  4. 2024 \u2013 Karol G<\/strong>: defeat at the Bernab\u00e9u.<\/li> \t
  5. 2024 \u2013 Coldplay<\/strong>: triumph in Montju\u00efc.<\/li> \t
  6. 2025 \u2013 Travis Scott<\/strong>: victory at the Camp Nou.<\/li> <\/ol>

    Now it will be Ed Sheeran’s<\/strong> turn, who will be looking for a victorious debut with Bar\u00e7a<\/strong> at the stadium of the eternal rival.<\/p>

    Great expectation among the azulgrana fans<\/h2>

    The cul\u00e9s followers are already eagerly awaiting the official announcement and the possibility of acquiring the special jersey. In previous editions they sold out in a few hours, which confirms the success of this commercial strategy.<\/p>

    The Cl\u00e1sico of October 26<\/strong> will not only be played on the pitch, but also in the field of global marketing, with Ed Sheeran<\/strong> as the new protagonist.<\/p>