{"id":20209,"date":"2024-06-05T21:54:00","date_gmt":"2024-06-05T19:54:00","guid":{"rendered":"https:\/\/weisetech.dev\/fc-barcelona-noticias\/en\/blm-the-great-loser-if-barca-finalizes-its-agreement-with-nike_304202_102\/"},"modified":"2026-04-16T09:51:00","modified_gmt":"2026-04-16T07:51:00","slug":"blm-the-great-loser-if-barca-finalizes-its-agreement-with-nike_304202_102","status":"publish","type":"post","link":"https:\/\/www.fcbarcelonanoticias.com\/en\/fc-barcelona\/football-barca\/blm-the-great-loser-if-barca-finalizes-its-agreement-with-nike_304202_102.html","title":{"rendered":"BLM, the great loser if Bar\u00e7a finalizes its agreement with Nike"},"content":{"rendered":"

Bar\u00e7a Licensing & Merchandising est\u00e1 a la espera de la resoluci\u00f3n del posible acuerdo entre el FC Barcelona y Nike, ya que este pacto podr\u00eda tener consecuencias negativas para algunos de sus empleados<\/h2> \r\n
\r\n \r\n \r\n Ver calendario del FC Barcelona <\/a>\r\n<\/div>

El FC Barcelona ya empieza a vislumbrar una soluci\u00f3n en relaci\u00f3n con la extensi\u00f3n de su contrato con Nike, empresa que ha sido su patrocinador desde 1998, pero con la que recientemente ha habido cierta tensi\u00f3n<\/strong>. Incluso se rumore\u00f3 que el cuadro catal\u00e1n consideraba separarse de la marca del ‘swoosh’ y explorar otros patrocinadores como Puma<\/a>, quien aparentemente present\u00f3 una propuesta muy atractiva para patrocinar al conjunto cul\u00e9.<\/p>

No obstante, con el paso de los d\u00edas, la situaci\u00f3n ha tomado un rumbo totalmente diferente al esperado inicialmente. A pesar de la disputa legal entre ambas partes debido al deseo del Bar\u00e7a de rescindir el contrato, a lo que la compa\u00f1\u00eda estadounidense respondi\u00f3 con medidas cautelares, todo indica que ambas partes est\u00e1n cerca de llegar a un acuerdo<\/strong>.<\/p>

Como informamos recientemente en FCBN<\/a>, este pacto ofrecer\u00eda al FC Barcelona una prima de renovaci\u00f3n significativa, habi\u00e9ndose mencionado una cifra que oscila entre los 100 y 150 millones de euros<\/strong>. A su vez, diversas fuentes aseveran que se est\u00e1 discutiendo un pago fijo de entre 105 y 120 M\u20ac por temporada, junto con una serie de variables basadas en los t\u00edtulos obtenidos por el equipo, las cuales se acumular\u00edan y ser\u00edan pagadas al elenco barcelon\u00e9s cada cinco a\u00f1os.<\/p>

El ‘temor’ de BLM con respecto al acuerdo Bar\u00e7a – Nike<\/h2>

Sin embargo, este acuerdo no es completamente beneficioso para el equipo azulgrana. De hecho, este renovado pacto entre ambas partes afectar\u00eda directamente a BLM (Bar\u00e7a Licensing & Merchandising)<\/strong>, la empresa encargada de la comercializaci\u00f3n masiva de productos ‘Made in FC Barcelona’<\/a>. Este sector se considera una parte fundamental de la instituci\u00f3n debido a su capacidad de crecimiento y, por supuesto, los beneficios que ha generado desde su creaci\u00f3n.<\/p>

Seg\u00fan informa ‘SPORT’, los empleados de BLM est\u00e1n inquietos ante esta decisi\u00f3n, \u00bfpor qu\u00e9? Porque temen que este acuerdo pueda llevar a recortes en la plantilla<\/strong>. Si finalmente se concreta este pacto, que se extender\u00eda hasta 2038 seg\u00fan se ha mencionado, la instituci\u00f3n desistir\u00eda, al menos por el momento, de la idea de fabricar su propia indumentaria. Esto implicar\u00eda que BLM, que ha trabajado en colaboraci\u00f3n con el cuadro barcelon\u00e9s durante mucho tiempo para crear una marca propia, tendr\u00eda que cesar sus actividades en esta \u00e1rea de negocio.<\/p> ","protected":false},"excerpt":{"rendered":"

Bar\u00e7a Licensing & Merchandising est\u00e1 a la espera de la resoluci\u00f3n del posible acuerdo entre el FC Barcelona y Nike, ya que este pacto podr\u00eda tener consecuencias negativas para algunos de sus empleados El FC Barcelona ya empieza a vislumbrar una soluci\u00f3n en relaci\u00f3n con la extensi\u00f3n de su contrato con Nike, empresa que ha […]<\/p>\n","protected":false},"author":355,"featured_media":7312,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_nextfly_llmd_date_locked":false,"footnotes":""},"categories":[111],"tags":[330],"class_list":["post-20209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fc-barcelona","tag-camiseta-fc-barcelona"],"acf":[],"yoast_head":"\nBLM, the great loser if Bar\u00e7a finalizes its agreement with Nike<\/title>\n<meta name=\"description\" content=\"Bar\u00e7a Licensing & 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