{"id":20542,"date":"2025-07-08T17:39:00","date_gmt":"2025-07-08T15:39:00","guid":{"rendered":"https:\/\/weisetech.dev\/fc-barcelona-noticias\/en\/lamine-yamal-causes-stir-in-china-what-is-10-doing-there_313428_102\/"},"modified":"2026-04-16T09:34:44","modified_gmt":"2026-04-16T07:34:44","slug":"lamine-yamal-causes-stir-in-china-what-is-10-doing-there_313428_102","status":"publish","type":"post","link":"https:\/\/www.fcbarcelonanoticias.com\/en\/fc-barcelona\/lamine-yamal-causes-stir-in-china-what-is-10-doing-there_313428_102.html","title":{"rendered":"Lamine Yamal, on tour in China: this is how the Bar\u00e7a &#8216;crack&#8217; closes his vacation"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Lamine Yamal has traveled to China in the final stretch of his vacation for commercial commitments. The new &#8217;10&#8217; of Bar\u00e7a continues to grow as an icon of sports marketing<\/h2>  \r\n<div class=\"article-addons\">\r\n    <a href=\"https:\/\/www.fcbarcelonanoticias.com\/en\/calendar-fc-barcelona.html\"\r\n       target=\"_self\"\r\n       title=\"Calendar of FC Barcelona\"\r\n       class=\"blue-gredient-btn\">\r\n       \r\n        Calendar of FC Barcelona    <\/a>\r\n<\/div>   <p>The main commercial brands linked to the world of sports continue to hunt for <a data-external=\"0\" data-intl-links-es=\"https:\/\/www.fcbarcelonanoticias.com\/tags\/lamine-yamal\" href=\"https:\/\/www.fcbarcelonanoticias.com\/jugador\/lamine-yamal.html\" rel=\"follow\" target=\"_self\" title=\"#LamineYamal\">Lamine Yamal<\/a>. This week, his last of vacation before the start of the preseason with FC Barcelona, the Blaugrana winger has traveled to China for <strong>an Adidas advertising event in Shanghai<\/strong>.<\/p>  <p>The German brand, of which Leo Messi has been an ambassador for two decades, <strong>is now betting on Yamal as a replacement for &#8216;La Pulga&#8217; in the Asian market<\/strong>. The youth player from Bar\u00e7a will share with the best players in Chinese university football, being a guest of honor at the finals of the National Youth University Football League of the Secondary School Group (CHFL).<\/p>  <div data-oembed-url=\"https:\/\/x.com\/Ma_WuKong\/status\/1942457397684916695\"> <blockquote align=\"center\" class=\"twitter-tweet\" data-dnt=\"true\"> <p dir=\"ltr\" lang=\"es\">\ud83c\udde8\ud83c\uddf3 Lamine Yamal arrives in Shanghai wearing a Dalian shirt.<br><br> The young stars of world football also don&#8217;t want to miss out on the honey of developmentalism. <a href=\"https:\/\/t.co\/en\/Ep381QpXqm\">pic.twitter.com\/Ep381QpXqm<\/a><\/p> \u2014 Ma Wukong \u9a6c\u609f\u7a7a (@Ma_WuKong) <a href=\"https:\/\/twitter.com\/en\/Ma_WuKong\/status\/1942457397684916695?ref_src=twsrc%5Etfw\">July 8, 2025<\/a> <\/blockquote>  <\/div>  <h2>Lamine Yamal is already a star in the Asian market<\/h2>  <p>In addition, Lamine is taking advantage of his trip to China to attend commitments with <strong>the local brand OPPO<\/strong>, of which he has been a global ambassador since the beginning of 2025. His first stellar campaign was &#8216;Make Your Moment&#8217; and, as for the Asian market, he also has a commercial agreement with the video game developer <strong>Konami<\/strong>.<\/p>  <div class=\"cke-element cke-element--102\"><section class=\"c-related-article\"><figure class=\"c-image__fig\"><a href=\"https:\/\/www.fcbarcelonanoticias.com\/futbol\/pretemporada\/ingresos-record-esto-ganara-fc-barcelona-por-su-gira-asiatica_313175_102.html\" title=\"escudo FC Barcelona2\" class=\"c-image__imglink\"><picture><img decoding=\"async\" src=\"https:\/\/www.fcbarcelonanoticias.com\/wp-content\/uploads\/sites\/2\/2025\/06\/fcbn-056f0afce7a3d3aaa9a25783a3ea4acc.jpeg\" alt=\"escudo FC Barcelona2\" title=\"escudo FC Barcelona2\" class=\"c-image__img\" width=\"1300\" height=\"738\" loading=\"lazy\"><\/picture><\/a>     <\/figure><div class=\"c-related-article__wrapper\">         <p class=\"c-related-article__avantitle\">Related<\/p>         <h4 class=\"c-related-article__title\">             <a href=\"https:\/\/www.fcbarcelonanoticias.com\/futbol\/pretemporada\/ingresos-record-esto-ganara-fc-barcelona-por-su-gira-asiatica_313175_102.html\" title=\"Record income! The figures that Bar\u00e7a will earn on its tour\" class=\"c-related-article__link\">                 Record income! The figures that Bar\u00e7a will earn on its tour             <\/a>         <\/h4>     <\/div> <\/section><\/div>  <p>Hence, <strong>Bar\u00e7a&#8217;s tour of South Korea and Japan<\/strong>, at the end of July, has the new &#8217;10&#8217; of Barcelona as one of the main protagonists. His presence in China has caused a stir and the same will happen in a couple of weeks in the pre-season of the team.<\/p>  <p>Yamal, along with the rest of the squad, will return to the Ciutat Esportiva next Sunday to carry out medical tests and start training. <strong>The return to work coincides with his 18th birthday and the official signing of his new contract<\/strong>, where he will be accompanied by his family.<\/p>  <p>Therefore, a festive Sunday is expected in Can Bar\u00e7a, in an ideal setting to start a season where Hansi Flick&#8217;s team is going for all the titles at stake, <a data-external=\"0\" data-intl-links-en=\"https:\/\/www.fcbarcelonanoticias.com\/en\/football\/laliga\/valencia-1st-opponent-of-fc-barcelona-at-renovated-spotify-camp-nou_313336_102.html\" data-intl-links-es=\"https:\/\/www.fcbarcelonanoticias.com\/futbol\/laliga\/valencia-10-rival-fc-barcelona-renovado-spotify-camp-nou_313336_102.html\" href=\"https:\/\/www.fcbarcelonanoticias.com\/en\/football\/laliga\/valencia-1st-opponent-of-fc-barcelona-at-renovated-spotify-camp-nou_313336_102.html\" rel=\"follow\" target=\"_self\" title=\"El Valencia, 1\u00b0 rival del Bar\u00e7a en el renovado Spotify Camp Nou\">already back at the Spotify Camp Nou<\/a>.<\/p>  <h2>Lamine Yamal expands his list of commercial partners<\/h2>  <p>In addition to Adidas, OPPO and Konami, the Matar\u00f3 native is an ambassador for <strong>VISA<\/strong> (FIFA partner) and the sports drink <strong>Powerade<\/strong> (owned by another FIFA partner, Coca-Cola). He is also the image of the American headphone brand <strong>Beats<\/strong>, which is owned by Apple and collaborates, along with Messi and other &#8216;cracks&#8217;, with <strong>Unicef<\/strong>.<\/p>  <p>In this way, Lamine Yamal strengthens his figure as an icon not only of football, but of world sport before reaching adulthood. Great news for Bar\u00e7a, as it allows them to have a franchise player, at least until 2031, at the level of what, in terms of sports and commercial, Leo Messi represented between 2005 and 2021 for the club.<\/p>  <div class=\"cke-element cke-element--102\"><section class=\"c-related-article\">     @IMAGE@     <div class=\"c-related-article__wrapper\">         <p class=\"c-related-article__avantitle\">Related<\/p>         <h4 class=\"c-related-article__title\">             <a href=\"https:\/\/www.fcbarcelonanoticias.com\/fc-barcelona\/euforia-blaugrana-10-lamine-yamal-arrasa-en-tienda-barca_313332_102.html\" title=\"@TITLE@\" class=\"c-related-article__link\">                 @TITLE@             <\/a>         <\/h4>     <\/div> <\/section><\/div>  <p><strong><u>FOLLOW US ON OUR SOCIAL NETWORKS:<\/u><\/strong><\/p>  <ol> <li> <strong>INSTAGRAM:&nbsp;<\/strong><a data-external=\"1\" href=\"https:\/\/www.instagram.com\/en\/fcbarcelonanoticias_com?utm_source=ig_web_button_share_sheet&amp;igsh=M2ZxMGZmeGhsbGd3\" rel=\"nofollow\" target=\"_blank\" title=\"@fcbarcelonanoticias_com\">@fcbarcelonanoticias_com<\/a> <\/li> \t<li><strong>FACEBOOK:&nbsp;<a data-external=\"1\" href=\"https:\/\/www.facebook.com\/en\/wwwfcbarcelonanoticiascom\/\" rel=\"nofollow\" target=\"_blank\" title=\"FCBN\">FCBN<\/a><\/strong><\/li> \t<li> <strong>X (TWITTER):&nbsp;<\/strong><a data-external=\"1\" href=\"https:\/\/x.com\/en\/FCBNOTICIAS\" rel=\"nofollow\" target=\"_blank\" title=\"@FCBNOTICIAS\">@FCBNOTICIAS<\/a> <\/li> \t<li> <strong>THREADS:&nbsp;<\/strong><a data-external=\"1\" href=\"https:\/\/www.threads.com\/en\/@fcbarcelonanoticias_com\" rel=\"nofollow\" target=\"_blank\" title=\"@fcbarcelonanoticias_com\">@fcbarcelonanoticias_com<\/a> <\/li> <\/ol> ","protected":false},"excerpt":{"rendered":"<p>Lamine Yamal has traveled to China in the final stretch of his vacation for commercial commitments. The new &#8217;10&#8217; of Bar\u00e7a continues to grow as an icon of sports marketing The main commercial brands linked to the world of sports continue to hunt for Lamine Yamal. This week, his last of vacation before the start [&hellip;]<\/p>\n","protected":false},"author":347,"featured_media":20549,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[111],"tags":[147,465],"class_list":["post-20542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fc-barcelona","tag-lamine-yamal","tag-lamine-yamal-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lamine Yamal causes a stir in China: what is the &#039;10&#039; doing there?<\/title>\n<meta name=\"description\" content=\"Lamine Yamal is in China in the final stretch of his vacation for commercial commitments. 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