{"id":40749,"date":"2025-06-03T01:44:00","date_gmt":"2025-06-02T23:44:00","guid":{"rendered":"https:\/\/weisetech.dev\/fc-barcelona-noticias\/en\/lamine-yamal-surpasses-mbappe-record-in-shirt-sales_312906_102\/"},"modified":"2026-04-16T09:35:30","modified_gmt":"2026-04-16T07:35:30","slug":"lamine-yamal-surpasses-mbappe-record-in-shirt-sales_312906_102","status":"publish","type":"post","link":"https:\/\/www.fcbarcelonanoticias.com\/en\/football\/lamine-yamal-surpasses-mbappe-record-in-shirt-sales_312906_102.html","title":{"rendered":"Lamine Yamal pulverizes Mbapp\u00e9: absolute king in shirt sales"},"content":{"rendered":"

Lamine Yamal is, by far, the player who sells the most shirts at Bar\u00e7a and in LaLiga. What happened to the ‘boom’ of Mbapp\u00e9?<\/h2> \r\n
\r\n \r\n \r\n Calendar of FC Barcelona <\/a>\r\n<\/div>

FC Barcelona leads the shirt sales market in world football, with revenues of around 179 million euros in 2024<\/strong> (24 M\u20ac more than Real Madrid) according to the specialized portal ‘FootyHeadlines’. One of those responsible for this event is, without a doubt, Lamine Yamal, a figure in the new Azulgrana sports project.<\/p>

In this regard, the financier and expert in the Azulgrana economy, Marc Ciria<\/strong>, the 17-year-old winger has far surpassed Kylian Mbapp\u00e9 and Madrid in shirt sales in Spain and his impact on the market can already be compared to what, at the time, Michael Jordan represented<\/strong> as a franchise player for the Chicago Bulls.<\/p>

“The development of the digital part is the most important part. Taking an icon like Lamine, with the audience he attracts, related to social networks, we must do it now<\/strong>. Will it pay for itself?”, Ciria asked in the program ‘Qu\u00e8 t’hi Jugues!’. In that sense, the economist believes that Bar\u00e7a should strengthen digital engagement to get the most benefit from its new star.<\/p>

Lamine Yamal surpassed Mbapp\u00e9 since last summer<\/h2>

As far as shirts are concerned, the arrival of Mbapp\u00e9 undoubtedly generated a brutal stir among Real Madrid fans last summer. On the day of his presentation, the club sold around 7,000 shirts of the Frenchman<\/strong>, more than double the number sold by Cristiano Ronaldo after his signing in 2009 (around 3,000).<\/p>

However, Lamine Yamal far surpassed these figures last July, once the official Bar\u00e7a shirt for the 24\/25 season went on sale. Negotiations with Nike<\/a> for the signing of a new contract delayed the release of the Azulgrana clothing to the market by about a month, but this ended up being beneficial for the club.<\/p>

And it is that, beyond the juicy contract that was signed with the American multinational, the consecration of the Matar\u00f3 native with Spain in the European Championship turned him into a world star. An aspect that, finally, helped Bar\u00e7a to obtain a better contract for its shirt.<\/p>