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Superhéroes culés: The Barça wants to turn into the Disney of the football

Published:14/11/2020 - 08:37h

Updated:14/11/2020 - 08:37h

The team culé wants to use the names of its more important players, turn them into superheroes and, in this way, open new roads of income through the audiovisual world

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The FC Barcelona every time is more near to concretise one of the most ambitious ideas commercially speaking, as the club is posing to use the names of his maximum figures to turn into them superhéroes. This project is being very studied by the representatives of the team culé and expects that soon it have a positive answer on the advances of the same.

As it has informed the Chain BE, several leaders of the Barcelona club have gathered with executives of Hollywood with the aim to argue this project. In said information has indicated that "open step in the world of the fiction think that is something that has route, something that can report them a lot of money and that it can help to expand even more the image of the club by the world". This regarding the big impact that would attain to achieve the Barcelona if this idea finishes concretising.

Said affirmation adds to which already the boss of the digital area of the Barcelona, Dídac Lee, had expressed in the month of August, when it said: "For me, the point of reference always has been Disney because there is a lot of parallel between Disney and the Barça. Disney has his own parks, we have the stadium Camp Nou. They produce animations, we also produce our content… They have Mickey Mouse and we have our stars of football".

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Likewise, it Reads it affirmed in that occasion that with this project the Barcelona club wants to follow taking advantage of all the alternatives that offer the technologies, for like this attain a greater receptividad to world-wide level; one that was guided no only to the Catalan fans, but also to new fanatical and, of this way, keep growing regarding the mark of the club.

However, said negotiations at present find stagnated, since it has to expect to that effect the next presidential elections in the entity blaugrana, as the past meetings made with Josep Maria Bartomeu and his board.

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