BARÇA WANTS TO BE A REFERENT
Barça wants to earn 200 million extra per year by boosting the digital sector
Published:4/02/2020 - 12:35h
Updated:5/02/2020 - 00:58h
The FC Barcelona pretends to improve his digital appearance from now with the intention to take out 200 million euros more for his budget by season. Do a channel of payment in Internet or improve the eSports are some of the ideas
FC Barcelona wants to continue growing in all aspects and, as they point out in 'Expansion', the goal of the Barcelona team is to be able to increase their profits by 200 million euros soon. The Catalans want to be a reference in the world of sports, but also outside it in regard to the creation of exclusive content. The idea would be to enhance everything related to the digital field in the coming years to become one.
The Barcelona players entered 970 million euros last season, with about 100 only from the digital sector. Ticket sales are what gave more money in this regard. The Catalans intend to reach 300 million euros earned per season in this area in five years. It is a substantial rise that could make Barcelona the most powerful club on the planet.
"Our competitors are not only on the soccer field; also on the screens. We can do nothing and think that we are the best, and someone will overtake us, or realize the change of era, take a step to take advantage and create new ones. revenue and new content for our followers, "Dídac Lee said to 'Expansion." The words of the director of the digital area of Barcelona make it clear that the Blaugrana are going to go everywhere.
The basis on which everything that Barça has in mind will revolve will be the creation of its own content. Videos that will be developed through 'Barça Studios', which is growing and will be useful in understanding what fans want. Large-scale surveys will be conducted in order to know what Barcelona wants or what content they would pay for.
In order to achieve all this, the club wants to create its own channel through the Internet in which exclusive paid content will be launched. The idea is to launch this in spring, although it is still unclear how much it will cost fans to subscribe to it. 'Universo Culé' will be a payment option so that all Barcelona fans in the world can keep up to date with everything that happens in their club and can see this exclusive content.
You also want to boost eSports
There is also the idea of promoting eSports, a world in which Barça wants to get fully involved. The goal is to get into the Asian market, where there are countries where football is not very important yet. Reaching the youngest is the idea of promoting an online channel for the sale of merchandising, such as T-shirts, caps, flags and other Barça products.