During the period of confinement, from mediated of March until mediated of this month of May, the FC Barcelona has been able to reinforce even more his digital leadership, generating 178 million interactions in this period and situating like this in the first position of the ranking world-wide of clubs of football, above Manchester United and Liverpool.
The social channels of Instagram, Twitter, Youtube and Facebook of the FC Barcelona have taken out results above the ones of his main competitors: Manchester United (160 million interactions), Liverpool (140) and Real Madrid (119). If we analyse this superiority by platforms, besides, observe that the FC Barcelona keeps on being the number one in Instagram and Twitter, occupies the second place in the channel of Youtube, where the appearance of analysis are the visualisations of video, and the sixth position in Facebook according to data extracted of Blinkfire.
A clear sample of the interest that is able to generate the FC Barcelona to his 'fans', improving his followers in all the social networks year after year and, therefore, improving an income in the digital business that already would arrive to the 100 million annual euros, in a projection that has looks to improve even more during the next polish.
The strategy of contents in the social networks, perfectly structured in a balance that aúna information and entertainment, has allowed to reach some spectacular figures. During this period of confinement, besides, another platform in which the FC Barcelona has achieved to grow to big levels is TikTok, that has surfaced with a lot of strength between the young public. During these months of analysis, the Barça has increased his growth in this social network, surpassing the 4.2 million followers and very far of Real Madrid (2.5 millions) and of the Liverpool (2.4).
The Real Madrid, to the digital trail of the FC Barcelona
The Real Madrid, by the way, is fourth in the ranking general of interactions during these two last months of coronavirus, by behind the podium that compose FC Barcelona, Manchester United and Liverpool. During this period, the Barça has taken out benefit of the content generated by his players and by a potenciación of the contents of 'freestylers', as well as of acrobatic challenges with the balloon and exercises so that the 'fans' practise in his houses.
The Barça, remember, already closed the year 2019 like leader of the digital ecosystem. Any club of football neither any North American franchise achieved more interactions ('likes', shared and comments) that the Barça, what turns him into the most wanted team and that achieves an elder 'engagement' with his fans (1.417 millions in total), a challenge to the that aspire the majority of organisations are of the field that are. To the Real Madrid, in this sense, remains him a long way to reach to the culés.