FC Barcelona has taken another step in expanding its brand universe with the presentation of the first official CAT plush toy, the Barça mascot who, in just one year, has established herself as a transversal icon among fans. The event, held at the Barça Immersive Tour, combined a hybrid staging, with digital and audiovisual components and the physical presence of guests, reinforcing the product's global projection.
DISCOVER THE OFFICIAL WEBSITE OF CAT, THE BARÇA MASCOT
The presentation confirmed the character's growing impact. The exclusive pre-sale for members, available through the Club's e-commerce for a brief period, sold out in just ten minutes, demonstrating the interest the mascot generates among the most loyal followers of Fútbol Club Barcelona.
CAT Plush Toy: A Highly Anticipated Release by Barça Fans
The event featured the participation of Paloma Mikadze, director of the Identity and Barça Media 360 Area, and the Grangel Brothers, creators of the character and international references in the animation industry. The scenography, designed to convey dynamism and closeness, included a live lipdub that accompanied the plush toy's unveiling, leading to a festive and family-friendly atmosphere.
The Club also took the opportunity to present a capsule collection of children's products linked to CAT, with t-shirts and accessories designed to reinforce the character's universe. The plush toy, available for €34.99, can be purchased starting Friday at both the Barça Stores and the club's online store.
CAT, a strategic asset of a global brand
The consolidation of CAT as a modern symbol of Barça is part of a broader strategy aimed at strengthening the Club's emotional bond with new generations. The mascot has managed to position itself as an inclusive, approachable, and recognizable element, capable of connecting with audiences of all ages and projecting the club's identity into new territories.
CAT has accompanied training sessions, matches, institutional events, and digital content since its first appearance at the Gran Teatre del Liceu. Its constant presence has made it a perfect ally for transmitting Barça's values and reinforcing the idea that the club is "more than a club".
A digital phenomenon with international reach
In just one year, CAT has surpassed 3 million followers across Instagram and TikTok, reaching very young audiences and consolidating itself as one of the fastest-growing digital assets in the Barça ecosystem. Its fun and expressive personality has allowed for the creation of highly active communities and recurrent viral content.
The mascot has also starred in collaborations with other clubs on the national scene, such as Girona FC, CD Leganés, or Real Sociedad, reinforcing its inclusive image and its potential as a tool for entertainment and connection between fan bases
Interest from Brands and New Commercial Activations
CAT's impact has not gone unnoticed by various brands, which have already expressed their interest in collaborating with the character due to its visibility and connection with family audiences. The Club is working on activating new lines of sponsorship and collaborations that could materialize in 2026, further expanding the character's reach.
The CAT plush toy, sold out in minutes
The exclusive presale for members highlighted the commercial potential of the new plush toy. In just ten minutes, the available units were completely sold out, reflecting the fans' level of identification with the mascot and the growing demand for official merchandise linked to it.
Starting Friday, December 5, the CAT plush toy will be available to the general public on the Club's e-commerce site from 9 AM and in physical stores from 10 AM.
This staggered availability allows partners to enjoy priority access and reinforces closeness with Barça's most committed community.