The FC Barcelona finalised the year 2020 like the group with more interactions inside the digital platforms of all Europe, above other important clubs of the continent. Of this form, the Barça left backwards to clubs like Real Madrid, Liverpool and Manchester United, among others.

For the 2019, the FC Barcelona put above his direct rival, the Real Madrid, being this the second time of consecutive way. This leaves with very good reputation to the director of area of technological and digital, Dídac Lee.

At the beginning of the present year, the same Dídac left clear that "are in the good way, but our permanent challenge by the excellence forces us to be followed innovando and to bet by contents Premium, adapting us to the needs and specificities of each channel". This will be the form, in definite, that the group culé follow harvesting successes inside and out of the field of game, thanks to the future derivative income.

His second 'title' consecutive

The Barcelona consolidated like the maximum exponent, in social networks, regarding followers and interactions refers . For the 2019 achieved 1.418 million interactions (20% more than the 2018), contabilizando the social networks more ultizadas in the last years: Twitter, Facebook and Instagram.

At present, the led by Lionel Messi are the group with more followers in Instagram with 92.6 million affine users to the team, after for the year 2019 ousted to the team of the capital, the Real Madrid. The others two platforms that are inside the list to lead,are YouTube and TikTok.