Managing a global star like Lamine Yamal requires constant attention. Both from the sports management of Fútbol Club Barcelona and from his inner circle, efforts have been intensified to accompany the young footballer in his development, both on a sporting and personal level.
According to the Barça Reservat podcast from Catalunya Ràdio, a key meeting has taken place in Barcelona between Deco, sporting director of Barça, and Jorge Mendes, the player's agent, with the aim of strengthening the supervision of Lamine Yamal's environment and establishing clear guidelines for behavior and professional conduct within the club.
Deco-Mendes: Strategic meeting for Lamine Yamal
Jorge Mendes' presence in the Catalan capital was no coincidence. The Portuguese agent, accompanied by part of his team, traveled specifically to meet with Lamine Yamal and analyze his current situation firsthand.
The meeting took place in a Barcelona hotel, where both shared a lunch lasting almost three hours. During that meeting, sensitive issues were addressed related to the player's attitude, his relationship with the coaching staff, and the daily life in the Barça dressing room.
The visit was agreed upon with Deco, who had expressed some internal concern regarding the management of the Yamal phenomenon. The rapid rise of the attacker, both in football terms and in media and commercial terms, requires the club to be very attentive to each step to avoid imbalances that could affect his progress or disrupt the balance of the group.
Lamine Yamal: A Global Phenomenon with Unique Demands
Since his emergence in the first team, Lamine Yamal has become one of the symbols of the club's present and future. At just 18 years old, he is already the superstar of Hansi Flick's team and has aroused the interest of brands, media, and fans around the world. This exposure, however, demands an accelerated maturity that the club wants to ensure with a specific support plan.
Deco and Mendes agree that the player's development should not be limited to performance on the field, but also to their behavior off the field, their relationship with the group, and their understanding of the Barça model. For this reason, contact between the two has intensified, seeking to establish an alliance of trust and constant monitoring.
Barça takes care of its gem
Barcelona is aware that it has one of the most promising talents in world football on its hands. Therefore, it has set out to protect all aspects of his development, from the technical to the emotional. The Deco-Mendes alliance reinforces this commitment and confirms that the club does not want to leave anything to chance in the growth of its number 10.