Fútbol Club Barcelona will once again surprise in the Clásico with a very special jersey. According to the program "Tú dirás" on RAC1, Ed Sheeran will be the star of the azulgrana kit in the match against Real Madrid, scheduled for October 26 at the Santiago Bernabéu.
Although it is not yet official, the leak of the news by the Catalan station has already generated great expectation among culés fans. The British singer takes over from artists such as Drake, Rosalía, The Rolling Stones, Karol G, Coldplay and Travis Scott, who have starred in similar campaigns in recent years.
The seventh musical jersey of Barça
Since Spotify became the main sponsor, Barça has taken advantage of matches with maximum global impact, such as the Clásico, to wear designs with international artists on the chest. Ed Sheeran's will be the seventh musical jersey to be seen in a duel against Real Madrid.
So far, the balance is even: the culé team won with the jerseys of Rosalía, Coldplay and Travis Scott, but lost with those of Drake, Karol G and the Rolling Stones. The appointment at the Bernabéu will allow Hansi Flick's team to try to tip the balance in their favor.
Ed Sheeran: a marketing campaign with global impact
Beyond the sporting result, these jerseys have become a global phenomenon. The edition with Drake in 2022 was one of the best-selling in recent history, while that of Rosalía generated a wave of mentions on social networks.
Ed Sheeran, with millions of followers around the world, promises to continue this international impact. The club's objective is clear: strengthen the Barça brand and take advantage of the visibility of the Clásico, which is followed by hundreds of millions of people on five continents.
The Barça-Madrid Clásico, a top-level showcase
The match between Barça and Real Madrid on October 26 will be key in the fight for LaLiga EA Sports. In addition, the fact that it is played at the Santiago Bernabéu guarantees an even greater showcase for the Ed Sheeran jersey.
Barça, which has already demonstrated its ability to link music, culture and sport, hopes that this new collaboration will boost both its commercial revenues and its media influence.
Background of musical jerseys of Barcelona
- 2022 – Drake: defeat at the Bernabéu.
- 2023 – Rosalía: victory at the Camp Nou.
- 2023 – Rolling Stones: defeat in Montjuïc.
- 2024 – Karol G: defeat at the Bernabéu.
- 2024 – Coldplay: triumph in Montjuïc.
- 2025 – Travis Scott: victory at the Camp Nou.
Now it will be Ed Sheeran's turn, who will be looking for a victorious debut with Barça at the stadium of the eternal rival.
Great expectation among the azulgrana fans
The culés followers are already eagerly awaiting the official announcement and the possibility of acquiring the special jersey. In previous editions they sold out in a few hours, which confirms the success of this commercial strategy.
The Clásico of October 26 will not only be played on the pitch, but also in the field of global marketing, with Ed Sheeran as the new protagonist.