The most sacred number of Barça already has an heir. But it will not be revealed yet. The club has decided that Lamine Yamal will wear the number 10 starting in the 2025-26 season, although its official presentation is postponed until a very special date: his 18th birthday.
The number 10, reserved for Lamine Yamal
The most iconic number of FC Barcelona already has a new owner: Lamine Yamal. The young star from Rocafonda will wear the '10' starting in the 2025-26 season, after Ansu Fati's departure to AS Monaco. However, the club has decided to delay the official announcement and public presentation.
What was planned for this Wednesday, July 2, coinciding with the launch of the new Barça shirt, is postponed for a reason that has nothing to do with doubts or hesitations.
A number with a symbolic date: July 13
The reason for the postponement is, in reality, a strategy full of symbolism. Barça and Lamine have agreed to present the number 10 on July 13, coinciding with the player's 18th birthday.
A curious antithesis: what seemed like a simple commercial act (linking the number to the sale of shirts), is now transformed into an intimate, familiar and media tribute. Because reaching the age of majority and inheriting Messi's number is not just anything... Neither for the club, nor for Lamine, nor for history.
The new shirt is coming out... but without Lamine's '10' (yet)
Despite this change of plans, FC Barcelona will put its new kit on sale this Tuesday, July 2, as planned. However, the image of Lamine Yamal officially wearing the number 10 will not be available until the event on the 13th.
Those who buy the shirt now will be able to personalize it later with their name and number once it becomes official. A marketing move... or romanticism, depending on how you look at it.
Summary: what has Barça decided?
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✅ Lamine Yamal will officially be Barça's number 10 from the 2025-26 season.
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🚫 The announcement will not be made on July 2, but on the 13th, the day of his 18th birthday.
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👨👩👧👦 The event will be symbolic, with the presence of his family and environment.
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🎽 The Barça shirt will be launched on July 2, but without the image of Lamine with the '10'.
A '10' that is worth more than a shirt
It's not just a number. It is a legacy, a responsibility and —for Lamine Yamal— a birthday present that carries an implicit colossal challenge. Because the '10' does not weigh... it crushes. But it also elevates, inspires and transforms whoever dares to wear it.
Barça knows it. And that's why they have chosen to wait. Because some things, like turning 18 and assuming the club's most mythical shirt, deserve their own stage.
Barça's number 10 is not just a symbol. It is a gold mine. And with Lamine Yamal as the new heir, Nike and the club hope to revive the global fever that Messi, Ronaldinho and Maradona once generated.
Lamine Yamal's number 10: Barça's master stroke to boost sales
The most sacred... and most profitable number
In the Blaugrana universe, there are important numbers, historical numbers... and then there is the 10. That number that is not a simple digit, but a textile altar where deities such as Messi, Ronaldinho and Maradona have passed.
However, since Messi's departure and Ansu Fati's discreet stage, sales of shirts with the number 10 have plummeted. Like a piano from a seventh floor.
Lamine Yamal: the new merchandising locomotive
The arrival of Lamine Yamal to number 10 is not only a sporting or sentimental decision. It is, above all, a master marketing move.
The young prodigy from Rocafonda has become a global phenomenon. His confidence, his charisma and his dazzling irruption into world football have skyrocketed his popularity. So much so that in the offices of Nike and in the offices of Barça they are already calculating with a smile difficult to hide.
The goal is clear: that Lamine's shirt with the '10' becomes a planetary object of desire again, capable of making old culés fall in love and seducing new generations in Tokyo, New York or Buenos Aires.
A global impact... with Messi effect
It is no exaggeration to say that commercial expectations are enormous. Barça and Nike predict that the "Lamine 10" effect will have a similar impact to that generated by Messi in his early years of glory:
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📈 Massive increase in shirt sales, especially among young people.
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🌐 Greater international visibility, with growth in key markets such as Asia and America.
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💰 Reinforcement of the Barça brand image, associated with youth, talent and global projection.
More than a number: a business strategy
The decision to grant the number 10 to Lamine is not the result of improvisation. It is a surgical branding operation.
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🔥 His fresh image, his history and his style connect with the new generations.
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📲 He is a viral idol, capable of moving audiences on social networks like few footballers of his age.
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🎯 His meteoric rise positions him as the cornerstone of Barça both on and off the field.
Summary of the commercial impact of Lamine with the 10
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🔝 The number 10 recovers its status as a star number in sales.
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🎽 Lamine's shirts will be one of the most demanded products of the club.
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💸 Barça and Nike expect record figures in merchandising in the 25-26 season.
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🌟 Lamine is consolidated not only as a future sports leader, but as a global ambassador of the Barça brand.
when football and business embrace
In modern football, goals count... but shirts too. And Lamine Yamal's '10' represents more than a number: it is the promise of a bright future, both on the pitch and in the club's financial statements.
Because if there is one thing that Barça has learned in its history, it is that, sometimes, magic is also printed on fabric.
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