One of the main projects of Joan Laporta in his return to the presidency of the FC Barcelona is to remodel the Camp Nou and, for this, the agreement with Spotify allows to step solid to the optmización of the temple culé. Off the record, the Swedish company will pay 180 million euros by the 'title rights' of the stadium in the next 12 seasons, in an agreement that tamibén includes the sponsorship of the T-shirt of the first masculine and feminine team until 2024.
Of the same way, Spotify will be the sponsor main of the clothing of training culé until 2025, in an agreement that could leave a total of 435 million euros in the arks of the club. If all course well, the agreements of sponsorship for the T-shirts of the Barça can extend by several seasons more, as well as the sponsorship of the Camp Nou. The works of remodeling will begin this year and demorarán, in principle, four seasons.
While they make the remodelings in the stadium, Spotify will credit 5 'kilos' net to the year by the 'title rights'. This would extend until 2026, year in which it expects the new Camp Nou was totally smart. From then, the skilled company in the musical commercialisation will credit 20 'kilos' annual until the end of the agreement in the summer of 2034, after 12 seasons.
In accordance with the vice-president of the area of Marketing of the Barça, Juli Guiu, this alliance is pioneering because, for the first time, "will join the music and the football connecting to artists and players with the fanatical of all the world. The Spotify Camp Nou will be the home of artists, players and fans, where the talent and the creativity will be empoderados", said Guiu when presenting the agreement.
Laporta, enthusiastic with the strategic alliance
"When we arrive, we had to approve some very bad numbers, with 481 million losses, a debt of 1350 millions, a flow of invalid box and a negative heritage. We were in failure", said Joan Laporta in the Assembly of the Sunday. In this sense, the president culé ensures that the agreement with Spotify "forms part of the solution to give back to the Barça to the first world-wide line". "It is the best agreement of sponsorship in the history of the club", puntualizó Laporta. 85% of the partners voted in favour of the agreement with the Swedish company.