The Barcelona has oficializado this Wednesday the agreement of sponsorship with Rakuten Inc, a global company in communications, digital contents and services of for consumers and companies of all the international panorama, and that will turn into main sponsor of the club and will appear in the frontal part of the T-shirt of the first team during the next four seasons.
The agreement has formalised this Wednesday in a celebrated act in the Auditorium 1899, with the presence of the president of the FC Barcelona, Josep Maria Bartomeu, as well as of the responsible vice-president of Marketing and Communication of the FC Barcelona, Manel Brook, and the president and maximum mandator of Rakuten, Hiroshi Mikitani.
"We are loved with this agreement with Rakuten"
The agreement of sponsorship of the FC Barcelona will link to the club with Rakuten from the season 2017/18 until the 2020/21, with the option to expand the agreement by a campaign more. Like result of this agreement, the entity will receive the quantity of 55 million euros by each one of the four years of the valid agreement, to fault that the agreement was ratified in an Extraordinary Assembly that will carry out in the next months.
From the year 2012, Rakuten has been classified between the 20 more innovative companies of the world in the list of the magazine Forbes, by what treats without place to doubts of a bet that will improve the visibility of the FC Barcelona in Japan and in all Asia, as well as his income and prestige.
The president of the FC Barcelona, Josep Maria Bartomeu, showed loved with the definite agreement to the that has arrived with Rakuten. "We are loved with this agreement with Rakuten, a global mark in innovation that will contribute us his experience and his know-how in big dates, communications and e-commerce to contribute to the future successes of the FC Barcelona". It fits to mention, besides, that with the agreement Barça-Rakuten one of his applications, "Viber", will happen to turn into the new channel of communication of the Barça