The FC Barcelona has stepped important this season with a change in his main sponsor, abandoning the collaboration with Qatar and pactando with Rakuten for a new image that has remozado even the Camp Nou. According to a study based in Sponsorship Data Center, a database of agreements of sponsorships, the Catalan group is the one who more accumulates of LaLiga.
The Barcelona team is the first of the list with 19, gone on down the Real Madrid with 18 and the Real Sociedad with 17. The list close it the Leganés -6- and the Girona -4-, giving a sample that the history in First Division is very important to the hour to relate with the marks.
Precisely, the rojiblancos also star one of the curious data of the study, and is that in addition to The Palms, that is linked to Pepsi, are the only square of LaLiga that has not achieved to close a pact of collaboration with Coca Tail. In total, the competition accumulates 167 marks patrocinadoras, that represent a total of 281 agreements of sponsorship.
Clear tendencies
Although it does not do reference to the volume of investment that each mark contributes to his team, if it has established in the study which are the tendencies of sponsorship in the Spanish competition. The sectors that have a greater number of agreements are the one of sportive pieces (23), beers (22), drunk refrescantes (19), banks (18), cars (17), and games and bets (17). And by marks, those that present a greater activity are Coca-Tail (18) and Caixabank (13).