This Saturday the newspaper "Sport" took out in his web page an information related with the FC Barcelona and the research of the "surname" for the Camp Nou, that already announced the past 2014 and was voted by the partners in the referendum of the new stadium. However, and to date, the club had not put hands to the work in the research of a sponsor that will accompany the name of the Barcelona stadium from the season 2017-2018, just when it will begin to build the Nou Camp Nou.
And for this have hired to the North American company "Go Wagner", with headquarters in New York, and expert in marketing and sportive events. Said signature will be the attendant to find a sponsor for the stadium culé before the spring of 2017, when it has thought begin to build the new coliseo blaugrana.
Said agreement, that expects that it suppose some 200 million euros of income for the club, will suppose a third of the 600 millions presupuestados of start for the new "Espai Barça". "They go Wagner" is a very known signature that has achieved important agreements to prestigious clubs inside the sportive panorama.
These designated "name rights" between which stand out the achieved for the New York Giants and the NewYork Jets , that from 2010 share stadium. The company attained that "Metlife" paid a total of 400 million euros during the next 25 years for appearing in the façade of the stadium. In total, the American company already has achieved agreements of this type by value of 2.500 million dollars.