The Barcelona has already more than 150 million followers adding all the social networks in which it participates and surpasses to the Real Madrid in 37 millions. The profits by this concept already suppose 6% of the total income of the Barcelona club
While it treats to recover the sportive leadership, the Barça can boast to be the world-wide leader in social networks. It surpasses the Real Madrid in 37 million followers, and the economic gains in this concept already suppose 6% of the income. The club is conscious that Internet has turned into the best tool to sell the "mark Barça" all over the world.
With the video "Am culé", the Barça wanted to celebrate the 115 years of history of the club with the fans and looked for his participation through the social networks.
With the arrival of the parties of Navidad, in the web page of the Barça, the Barcelona follower also has found a calendar of Advent in which in each window there was a video of the Barcelona players, as one with the three goalkeepers. Some videos that spread in the web and in the social networks to approach the club to the fan. These initiatives do that the Barça was the club with more followers in the social networks.
Of the 150 million followers that the Barça has in the social networks, 80 millions are in Facebook, that leads the ranking. Afterwards it comes Twitter, with 25 million 6.000 followers; Google Plus, with 7 millions; YouTube, with 1 million 600.000, and Instagram, with almost 5 millions and half.
Underneath of the Barça is the Real Madrid with almost 113 million followers. The Manchester United approaches to the 76 millions; Chelsea, to the 51 millions and half, and the Arsenal brushes the 41 millions. Figures to take into account, because the digital world has turned into a new source of income, non-existent does some years, that grows exponencialmente.
The Barça nourishes of 40 social channels, Apps for mobiles and the web page of the club, in nine languages, adapted for each version.