Lamine Yamal, little by little, beyond becoming one of the best young players in the world, has been transforming into a globally recognized media figure. It is no coincidence that he has been seen signing agreements off the pitch with a well-known brand in the international sports scene like Adidas, being one of the most striking talents of a company that also sponsors other 'cracks' of the caliber of Leo Messi and Jude Bellingham, to name a few.
However, the brand with the 'three stripes' is not the only major firm that has signed Lamine Yamal. Recently, the leading Japanese company in the video game market, KONAMI, has officially established a partnership with the 17-year-old Spanish-Moroccan forward, who, as expected, will become the ambassador of eFootball (formerly known as Pro Evolution Soccer), the flagship football video game of the company.
EFootball has officially announced the signing of Lamine Yamal through a video of just over three minutes where you can see the FC Barcelona forward, dressed in the colors of the Japanese brand (white, black, and pink), answering questions like what his favorite number is, his favorite artist, his favorite color, among other similar inquiries.
At the same time, the audiovisual material also shows images from his time at La Masia as well as now, when he is in action with the first team of the azulgrana.
Lamine Yamal joins an exclusive club that includes Leo Messi and Neymar Jr.
With this agreement, Lamine Yamal joins a franchise that has in its talent roster prominent names like Leo Messi and Neymar Jr., who, by the way, made a special appearance in the presentation video of the Spanish international as the brand's ambassador, where he stated: "Lamine Yamal is a great player, a star. Obviously, we share some similar characteristics in our playing style. I believe he has everything to become one of the biggest stars in world football," concluded 'Ney'.
KONAMI and its ties with FC Barcelona
At this point, it is relevant to mention that KONAMI, in relation to one of the great talents of FC Barcelona like Lamine Yamal, sponsors the azulgrana club, being its Global Partner and Official Video Gaming Partner since 2016. It is no coincidence that the Catalan team is one of the major clubs associated with eFootball, which allows them to realistically represent the club in the game and enjoy exclusive access to Spotify Camp Nou in the game.