The FC Barcelona has signed an agreement of sponsorship very important with the Asian mark Rakuten, and some means like the newspaper "Sport" ask if this agreement can have woken up some type of envies or distrusts in the Real Madrid and, also, in the affine media to the "cavern mediática" because of the minimisation that has had in television.
And it is that some media have wanted to happen "on tiptoe" in the subject of the agreement between Barça and Rakuten, leaving it usually for the end and yielding him very little space in screen in comparison to other subjects of little informative depth, as for example the "mannequin challenge" that seems to have fashionable place in the sportsmen of all the world.
The columnist Pere But, of the newspaper "Sport", has been conclusive to the hour to criticise the quehacer of these journalists and means that, can that by not wanting to prejudice the image of the Real Madrid, have decided to impose the silence like better weapon to forget that the Barcelona, from now, will have the best agreement of sponsorship of a club of football regarding the main sponsor of the T-shirt.
In "Telecinco", for example, centred the news in the sensationalistic question of the journalist David Bernabéu on the future of Leo Messi, that little had to see with the act of sponsorship between the Barça and Rakuten. "The president has taken advantage of the presentation of the new sponsor of the T-shirt to show tranquility on the continuity Messi", announced the television chain of "Mediaset".
In "Antenna 3", besides, did not devote to the news much more that 35 seconds, whereas in other means also minimised the impact of the agreement between Barça and Rakuten, that without place to doubts will be a big economic impulse for the club. From now, sure that Florentino Pérez and the Real Madrid will do all the possible for trying surpass the figures that earns the Barça: 55 million base each season.