IMPORTANT SPONSORSHIP WITH SPOTIFY
'Camp Nou Spotify': Barça negotiates the 'title rights' of the culé stadium
Published:27/01/2022 - 22:26h
Updated:28/01/2022 - 01:17h
FC Barcelona is in full negotiations to get the new sponsors of the first team shirt, but the intentions of Joan Laporta and company go further: The 'title rights' of the Camp Nou are as follows
Spotify has been very linked with the FC Barcelona in the last days. The company of reproduction of music via streaming aims to be the 'sponsor' main of the T-shirt of the first Barcelona team, replacing to Rakuten, whose bond with the Catalan entity wins in this summer. However, to concretise the operation with Spotify, the mark no only will commission to sponsor the clothing culé.
And it is that, as they have desvelado in the program 'Tot Coast' of Catalonia Ràdio, Spotify will pay by the rights of the name of the Camp Nou, the very known 'titles rights'. Like this then , the stadium barcelonista will happen to call 'Camp Nou Spotify' by the next years. The emisora adds, besides, that the length of the agreement will not be very long, in spite of that this was the intention of the Barça.
The negotiations between the Catalan club and the Swedish company, leader in the reproduction of on-line music, is to the red alive and the agreement could rondar between the 60 and 65 million annual euros. Sonia Gelma has explained in 'Tot Coast' that "the Swedish company of on-line music no only will be the main patrocinadora of the T-shirt of the Barça, but it also will pay by the title rights of the Camp Nou".
⚠ Camp Nou Spotify?— Tot Coast (@totcosta) January 27, 2022
It explains @soniagelma that l'Swedish company of music in línia no només serà the main patrocinadora of the samarreta of the Barça, sinó that també pagarà pels title rights of the Camp Nouhttps://t.co/n1z93uy5tu
This wants to say that between the main sponsorship of the T-shirt of the first team and the 'titles rigths', the Barça ingresará maximum 60 'kilos' annual by part of Spotify. Andn any case, the directors of the Barcelona posed a length, for this type of agreement, of minimum 15 years and maximum 30, as it remembers 'Sportive World', but are had to give green light with such to close the operation in good conditions.
In the meantime, in the social networks have filtered diverse models of which could be the next T-shirts dthe Barça under the sponsorship of Spotify in the following years. The most curious has been a model of a T-shirt of the Barcelona picture practically in white that has called the attention of all the internauts.
?The Barça works to close the agreement of sponsorship with Spotify and Polkadot. In case to achieve the agreement with both companies, the Barcelona club will perceive more than 80 annual millions for putting advertising in the T-shirt, road @sport. #FCBarcelona pic.twitter.com/aq5qhyduk9— Miquel Blázquez (@BlazquezFont) January 26, 2022
Sale of the 'title rights', key for the Barça
It is worth it to remember that at the beginning of the month of December, from the Barça mentioned the importance to sell the 'naming' of the stadium (and of all the Espai Barça, possibly). The CEO of the club, Ferran Reverter, announced that "we already are working in the sale of the naming to ten years, with continuity to future if the economic figure goes upward, and think that are being conservative with the forecast", doing upsetting in that "it is important to sign it prompt".
In the project of the 'Espai Barça' the sponsorships and sale of the 'title rights' is key, remembering that the Barcelona club has presupuestado income of 200 million annual euros additional. The area 'hospitality' and the zone VIP will contribute 24% of the mount total. The rest ventrá of the taquilla and restoration (22%), new 'sponsorships', the sale of the naming rights of the Espai Barça, the stadium and the Palau (24%), as well as the Museum (15%) and the events and concerts (15%).