MORE 'ENGAGEMENT' WITH THE FANS
The technology 'blockchain', part of the digital offensive of the Barça
Published:13/02/2020 - 12:08h
Updated:13/02/2020 - 12:23h
The FC Barcelona announced the last week a digital offensive to increase the income in 200 million euros by season, and has started to work. The club has signed an agreement with a platform of 'blockchain'
It has happened little more than a week since the FC Barcelona announced the set up of a digital strategy to increase the income in 200 million euros by season. Well, the machine already is in movement. Proof of this is the fact that the club finish to sign an agreement with Socios.com, the platform of blockchain property of the company Mediarex Group.
Said platform already is present in good part of the big European leagues, included LaLiga Santander, and from now will allow to optimise the 'engagement' of the FC Barcelona with his 'fans'. The more than 300 million fans that has delivered the entity by all the world will be able to purchase tokens of the team culé from the second quarter of 2020.
"With more than 300 million fans all over the world, the social mass of the Barça covers countries and cultures"
The fans will be able to do with these active digital by means of the initial offer or Fan Token Offering (FTO), to a fixed price of 2 euros. The transactions will carry out in 'Chiliz', the criptomoneda of Socios.com, whose value will vary in function of the market. "This agreement will give us the opportunity to set up innovative activations of marketing and association focused in the digital field to approach the club to our fans all over the world", has commented in the last hours Josep Pont, director of the Barcelona club.
"The agreement frames inside the aim of the FC Barcelona to associate with marks leaders that can help us to consolidate our new commercial strategy and digital, developing new currents to generate resources that help us to convert the club in referent, so much inside as out of the field", has added in front of the media.
The adviser delegated of Socios.com, Alexander Dreyfus, has stood out by his part the important that is for the popularización of the 'blockchain' the fact that a giant of the sport as it is the FC Barcelona decide to bet by the technology of blocks. "With more than 300 million fans all over the world, the social mass of the Barça covers countries and cultures. It treats of the club of football more recognised and more followed of the world, and are wishing to see how his fans begin to influence in the decisions of the club", has manifested. "Add the base of followers of the Barça to the global community of Socios.com carries us a step more near of our aim of the popularise the blockchain", has added to continuation.
The technology 'blockchain', a new road of income
Each token will give to the fan culé rights to vote and influence in diverse decisions of the club. The 'fans', besides, will be able to participate in promotions, draws and exclusive experiences thanks to the tokens. In this way, the Barcelona will be able to interactuar more diretamente with all his social mass, independently of the country of origin of the fan, improving the 'engagement' to the time that optimises the monetización of his million followers. Transform the followers in money is, with this new formula, a road of entry that already has begun to explode in Can Barça.