FC Barcelona stars in one of the most anticipated matches of the Copa del Rey round of 32, and in Guadalajara, a historic occasion is already being felt. The visit of the Blaugrana team has exceeded all initial expectations, to the point that the local club has expanded the capacity of its stadium and has put up the sold-out sign days before the match.
But the impact of the duel is not limited to sports. **Guadalajara**, aware of the media spotlight that accompanies **Barça**, has decided to take advantage of the prelude to gain visibility and heat up the atmosphere with an action that has not gone unnoticed.
An ironic poster that points directly at Barça
The La Alcarria club has used the promotional poster for the match to launch a direct jab at FC Barcelona. Under the slogan “Leverage heading to the round of 16”, Guadalajara has ironized the concept of leverage, a term strongly associated with the economic management of the Barça club in recent years under the presidency of Joan Laporta.
The mockery was quick to generate repercussions. The message has circulated rapidly on social media, where it has accumulated dozens of comments and reactions, becoming one of the most discussed pieces of content in the lead-up to the cup match.
Guadalajara Expresses the Media Spotlight of the Tie
The Castilian entity has understood that Barça's visit is a unique opportunity to project itself beyond its usual surroundings. The increase in capacity, from the usual 6,000 seats to 8,000, and the complete sell-out reflect the magnitude of the event for a First RFEF club.
Beyond the humorous tone, the poster is part of a strategy to maximize the visibility of the tie and place Guadalajara at the center of the football conversation for a few days
From the Pre-Game Noise to Real Football on the Pitch
The pre-match atmosphere contrasts with the message of caution sent from the Blaugrana camp. At FC Barcelona, they insist that Cup ties are no laughing matter and that favoritism plays no part, and that respect for the opponent is shown on the field of play.
This Tuesday, when the ball rolls, the ironies will be set aside. Guadalajara will have the opportunity to try and pull off a surprise, while Barça will seek to impose its hierarchy and silence any provocation with football and results.