Álex Barbany, possible substitute for Ferran Reverter as CEO of Barça

The signature of the agreement with Spotify derived in the exit of Ferran Reverter of the FC Barcelona. With the charge of CEO of the vacant institution, the name of Álex Balbany arises like the main alternative to the executive direction of the institution, since the current director of income is one of the men of greater confidence for Joan Laporta, key piece in his candidature between 2020 and 2021. As it advances 'TV3', the nomination of the new CEO blaugrana will produce in the next days.

Barbany Already had sounded in summer to assume the executive direction, but finally was designated as 'Chief Revenue Officer (CRO)', director of income of the club. Laporta Does not want to give a new step in false with so important charge, since the exit of Reverter supposed an unexpected hit for the president of the Barça. The differences with the ex director of MediaMarktSaturn sharpened with the advance of the negotiations to designate the new sponsor culé, mainly in the related with the possible sponsorship of the Camp Nou.

While Reverter found in Miami looking for new sources of financiamiento for the 'Espai Barça', the president culé closed the agreement with the company of Swedish multimedia services. The ex CEO left his charge to the order and, now, seem to be the moment for Barbany. The executive worked 17 years in the real-estate consulting Cbre Spain, until 2017, like director of retail and member of the managerial council. Afterwards it happened to Intu, where fungió like general director of the British company in Spain during two years and half.

From his arrival to the institution, Álex has heads the project Barça Experience Centre, by means of the cual the club pretends to reinforce his merchandising in the digital platforms to global level. Promote the development of the and-Sports, of Barça Studios and the creation of the Barça Academy are inside the priorities of the executive, whose work also has focused in managing all the commercial interests of the club inside LaLiga, the Real Spanish Federation of Football (RFEF) and the international field.

With the president does not argue

With the exit of Ferran Reverter remained clear that the guidelines of the president of the FC Barcelona​ do not argue . Laporta Took the reins of the negotiation with Spotify and, in spite of the discrepancies with his CEO, the negotiations closed in 280 millions by three years. Reverter Attributed his exit to familiar "and personal questions", but remained clear that the differences of criterion were the detonante of the split. The new CEO blaugrana has to consider this antecedent and trabar always of the hand with the president. In Can Barça there is not place for the division, at least no from the directive.