The bases of the 'gentleman's agreement' between Barça and Madrid

In spite of sustaining a sportive rivalry, that has trascended to the social field, politician and mediático, the FC Barcelona and the Real Madrid have come being allied during the last years by several reasons. In addition to that both clubs struggle beside the Juventus by a more profitable model for the European football, exist other reasons that join at present to culés and merengues. In fact, in front of the explosion of the 'case Negreira', the whites did not add to the conjoint communiqué of the clubs.

The Superliga European

The initiative of the Superliga European is perhaps the solidest alliance between Barça and Madrid. Although this in principle had a total of 12 teams to carry out , the measures by part of some organisms did retractarse to nine of them. Today, only they are still in foot the two more important teams of Spain with an ally in Italy. For the moment, they are expecting of the dictamen of the Court of Luxembourg, that will determine if the UEFA has incurred or no in actions monopolistas.

The 'case Negreira'

Regarding the payments of the FC Barcelona to a company that had like titling to the then vice-president of the Technical Committee of Referees, José María Enríquez Negreira, the Real Madrid has not added to the clubs that have pronounced on the subject in front of LaLiga demanding celerity in the investigations. Only Emilio Butragueño, director of institutional subjects, indicated that it is precise to respect the terms of the justice.

Opposition to the agreement CVC

With the end to face up to the economic problems inherited of a year 2020 marked by a sanitary crisis that caused millionaire losses to a lot of clubs of the world, the company of main British risk CVC reached an alliance with LaLiga for reimpulsar the economy of the clubs in return of a percentage of his television income on a long-term basis. However, this proposal did not go at all convincente for Joan Laporta neither Florentino Pérez. In fact, both clubs have joined against the proposals of Javier Thebes, the one who even in his moment accused to the jerarca culé to follow orders of his homologous in Valdebebas.

The Classical like mark

After LaLiga began to promote the parties between the FC Barcelona and the Real Madrid with a graphic identity, both clubs manifested his rejection and registered the name of this meeting like an own mark, what could unchain a new subject for resolving between both institutions and the patronal, again like part of the 'war' against Thebes.

The guarantees to Laporta

After Joan Laporta returned to the presidency of the Catalan entity, putting end to the cycle of the Managing Board that assumed the functions after the exit of the charge of Josep Maria Bartomeu, was precise to endorse the 15 % of the budget and the possible future losses, a mount near to the 100 million euros. It was then when Florentino Pérez promoted an amendment to the Law of Budgets that left in hands of the clubs the percentage for the guarantees.

Strategic commercial alliances

So much the Barcelona like the Madrid have to Sixth Street and Legends like partners. In the case of the Barcelona team there was an agreement with the first for one of his 'economic crowbars' in return of a temporary agreement by the 25 % of his television rights, whereas the second is linked to the márketing of the Espai Barça. By the side merengue, both have been associated to the commercial exploitation of the Bernabéu.