FC Barcelona and Spotify renew their agreement until 2034

FC Barcelona and Spotify have decided to extend the commercial relationship that began just over 4 years ago, in the summer of 2022. The company, headquartered in Stockholm, Sweden, agreed to renew the sponsorship contracts for the match and training kits of the first men's and women's teams, along with the 'naming rights' of the Camp Nou.

Initially, Spotify would be the main sponsor of Barça's game and training jersey until 2026, but the club has extended the agreement for four more years, until the summer of 2030.

Likewise, the contract signed in 2022 to put the name of the company specializing in music streaming services on the Camp Nou will be extended until the summer of 2034, that is, for the next 8 seasons.

Spotify to pay €20M from 2026 for Camp Nou naming rights

This is what the new Spotify Camp Nou will look like for the first Fútbol Club Barcelona match

For this concept (the stadium's 'naming rights'), Barça will receive a net 20 million per year starting in the summer of 2026. By then, the club will have definitively returned to the culé temple, with a capacity of close to 60,000 spectators, once phase 1C is completed with the construction of the North Goal stand.

The objective of the directive is to finish the construction of the Stadium's top tier, the third tier, in the summer of 2026, which will expand the final capacity to 105,000 spectators. This will be phase 2, which includes the installation of the roof as the final step.

On the roof and facade of the renovated Camp Nou, the full name of the Estadi will appear, accompanied by the Spotify logo. During the first part of the contract, the company has paid only 5 million annually, since the culé temple was only operational for one season (22/23).

However, Barça already has the first occupancy license for phase 1A (25,991 spectators), and in November, it hopes to receive the permits authorizing the opening of the sides (phase 1B), expanding the capacity to 45,000 seats for the entire second half of 25/26.

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Barça's Jersey to Generate 300 Million in the Next 4 Years

Similarly, the new contract with Spotify includes a total of 65 million net per season for maintaining the brand's logo on the front of the men's and women's first team's jerseys. To this, we must add 10 extra 'kilos' for sponsoring the training apparel (on its front).

In total, it's €75M for the next 4 years, guaranteeing a net profit of 300 million euros. In the summer of 2030, the Barça jersey will be without a sponsor for the first time since the summer of 2006, when the charitable sponsorship of Unicef began.

Afterward, in 2011, came Qatar Foundation, which in 2013 gave way to Qatar Airways. Rakuten replaced the Arab company in 2017 until 2022, when it was Spotify's turn. Qatar paid around 200 'kilos,' while Rakuten paid close to €250M, including variables.

Spotify, however, will remain the owner of the 'naming rights' of the Camp Nou until 2034, and it is not ruled out that it will also renew the contract for the Barça jersey again before 2030. In any case, the club has already secured 460 'kilos' for the next 8 years thanks to the link with the Swedish company.