FC Barcelona: Brief history of the associations of sportive bets

The FC Barcelona, one of the clubs of football more ancient of our country, always has recognised for being situated to the avant-garde to the hour to adapt to the new times. Something that perceives in the collaborations that the club has had with different houses of sportive bets, that no only have contributed an extra of investment in the club, but also they have given him a modern and current image.

If you are fan to the world of the bets, maybe want to you know which are the houses of bets that have sponsored to the FC Barcelona further of bet365, what has been one of the most known. So that you do not lose you any explain you the history of the three big houses of bets that have sponsored to the Football Club Barcelona. These are:

• Bet 365
• Betfair
• 1xBet

Bet365

Such as we have commented in the presentation of this article, bet365 has been during several years one of the sponsors of the FC Barcelona inside the related with the world of the sportive bets. And although it is truth that this agreement at present does not find in force, the same has been one of which greater length has had between the club blaugrana and the house of bets. The result is that during a period of roughly 3 years this operator has ingresado near of 30 millions in return of the corresponding sponsorships to his activity. Figures that find in the average that have moved in other markets inside the big clubs in what to sponsorship of sportive bets refers .

This agreement finds inside the expansionary politics that bet365 carried out during the years 2017 to 2019, in which his logo am present in almost a ten of stadiums of first division of the Spanish football, although obviously the most stood out square of all was the FC Barcelona.

Betfair

If bet365 was the house of bets that more time has collaborated with the Barcelona Betfair was the first in signing an agreement of sponsorship with the club. In concrete, east dates of the year 2016 and supposed the collaboration in different fields such as the visibility of the mark in different spaces of the Camp Nou, as well as in the networks of the club. To this diffusion added the diverse collaborations that some players made with the company to end to give advertising to this agreement. Although they did not arrive to trascend the figures of this sponsorship, the quantities rondarían the 5 million euros by season. It is important to know that in 2019 Betfair would go back to be part of the sponsors of the Barça, which shows that the relation always has been relatively fluent and interesting for both parts.

Such as it occurred with bet365, betfair also keeps a considerable presence inside the different clubs of First and Second Division, having the sponsorships futbolísticos a warning of greater advertising investments.

1xBet

The third of the sponsors with which explains the Barça inside the segment of the sportive bets is the Russian house 1xbet. After the exit of Betfair this signature would cover the vacancy left by this house of bets, by a figure that round the 3 million annual euros. And although it is true that in these last years there have been problems such as the related with the limitations to the advertising of the game in the teams of football or the caused by the recent conflict of Ukraine, the true is that this sponsorship follows active for now. In fact, the will of the club is that this arrive at least until the year 2024, initial period in which both parts had agreed his extension

The concrete terms of the agreement keep in shape of the previous agreements signed with Betfair and bet365 in his day, so that the Barcelonan club offers visibility to this company of Russian bets in his stadium and also in his web page. Also it offers the possibility to yield to his players of face to possible advertising actions, although always subject to the limitations of the norm that at present regulates the advertising of the game.

The future

As we have mentioned before, the current agreement with 1xBet is foreseen that it fulfil until the agreed extension by the parts until the year 2024. Although some sources of the club had put in quarantine this agreement had to precisely to the conflict of Ukraine and to the Russian origin of the company, finally this has not occurred and the agreement will fulfil until said date.

What no longer know is if arrived the end of the season 2023 - 24 will produce a new renewal of the agreement or if the club will decide to terminate it. Something that would force to the FC Barcelona to look for a new sponsor inside the area of sportive bets to cover this appearance, what besides would result quite necessary considering the current economic state of the club. As always, the time will say.