FC Barcelona closes an agreement with Portaventura to exploit tourism at the Espai Barça

The FC Barcelona has announced a strategic alliance with the company PortAventura World in a clear sample of the Barcelona club to add his experience to explore the feasibility to make new projects of entertainment through thematic experiences in what it will be the new Spotify Camp Nou. It is worthwhile to remember that the new Espai Barça will be a total centre of training, by what this strategic collaboration has by aim try create new experiences that allow to achieve new global audiences.

With an official communiqué, the Catalan entity explained that the main point of the collaboration is to study possible experiences of entertainment around the future Espai Barça. The idea would be to complement the future experience museística, commercial and of leisure of the enclosure culé with the return of the activity to the Spotify Camp Nou in November of 2024. These projects will combine the history and the impact of FC Barcelona, as it aims the information, especially relation with the knowledge in the development of thematic parks of PortAventura World.

Besides, both entities alían to create a group of work that study projects on an international scale like the opening, on the one hand, of zones of specific entertainment and, by another, of thematic parks of format bigger under the mark FC Barcelona. The first concept would combine interactive experiences, educational and of entertainment through different thematic attractions, experience of restoration and merchandising, with spaces mostly inner between 500 and 2.000 m2.

The Barça gives another step at the front regarding institutional innovation

By his part, the second foresees the development of thematic parks of big dimensions (more than 7 Has), centred around attractions, restaurants, shops, museums, shows and other services associated. These projects would combine the history of the FC Barcelona with the experience and the knowledge in the development of thematic parks of PortAventura World, showed in his existent parks: PortAventura, FerrariLand and Caribbean Aquatic Park, closes the information.

To leave all a bit clearer, the vice-president of the area of marketing of the Barça, Juli Guiu, ensured that "this association answers to the strategic project of the FC Barcelona to explore new forms to generate resources inside the industry of the entertainment. Do it, besides, with a mate of trip of the experience and the rooting in the territory as it is Port Adventure is for us one of the greater guarantees of success", puntualizó.