Banner of Joan Laporta in Madrid


The prize that received the electoral campaign of Joan Laporta by his banner

Published:5/06/2021 - 09:45h

Updated:7/06/2021 - 13:41h

The Sun Festival Iberoamericano of the Advertising Communication rewarded it like "Better External Campaign of Big Format". Besides, it could win other premiaciones of said thematic

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The famous and gigantic banner of the now president of the Barcelona, Joan Laporta, that was situated in the adyacencias of Santiago Bernabéu of Madrid with the message written: "you Win to go back to see you" during the electoral campaign to the presidency of the combined Barcelona had an enormous success mediático and did not happen unobserved.

The strategy had such impact that finish to win an important prize in the "Sun Festival Iberoamericano of the Advertising Communication". Said contest, is a gala that celebrated yesterday in Madrid and that gathered to the best creative of Latin America, Spain and United States.

The Festival in question established that his prizes went to distribute in fourteen different categories and the campaign of Joan Laporta received the award in the category of "Big Outside Format". It was Lluis Carrasco, director of campaign of Laporta, expert in marketing and director of two agencies, Avante Evolumedia and The Workshop of Radius, the one who commissioned to collect the prize in the ceremony.

Another possible prize

It is possible that said recognition can extend and expand of agreement to what dictamine the jury of the Club of Creative in the gala of the XXII Yearbook of the Spanish Creativity. Since this month, will announce the winners of 2021. Lluis Carrasco, with Avante Evolumedia, is present in three candidatures: Game Changer, Tactical and Insight (vitalización of the campaign).

The impact

In his moment, the electoral tactics of Laporta, was not very seen by the others competitors to which confronted in the election. However, the same generated a big reaction to digital level. To finals of the month of December. In fact, to finals of the past year, the digital company "Takticom" analysed more than 80.000 quotations from the past 14 December when they summoned the elections. Since, Laporta had an impact in more than 300 million only users, and mentioned him in 70% of all the conversations on said election.

Those that copied it

Although it generated a lot of reactions found, the true, is that the banner to the "style Laporta" was imitated in other back occasions. One of these did it a company patrocinadora of the Cornellá to starts of this year to promote the audience in a party that had against the Barcelona. "You win to go back to win" said the banner where there was a photography of the captain of the club, Eloy Gila.

To starts of the month of April, Amazon wanted to promote the documentary of the defender merengue, Sergio Bouquets. However, unlike Laporta his idea did not go out him very well. A grammatical error turned it into reason of laughs in social networks. In the same banner reads : "you Win that em torneu to veure", when the correct would be "Win that em torneu to veure" ("win that you see again me" in Spanish).

This same month, the Barcelona would install a banner to the "style Laporta, but with the purpose to promote the audience of the Classical to contest in that occasion between the culés and the merengues: ''you Win of Classical'' published the club in his networks, and did it with an image of the popular banner of Laporta, but with images of Frenkie of Jong and Pedri González with the mentioned lemma written.

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