Leo Messi in a party with Argentina

An UNEXPECTED CONSEQUENCE

The social networks of the Barcelona collapse without Leo Messi

Published:3/07/2021 - 12:24h

Updated:3/07/2021 - 12:24h

The repercussions of the no renewal is the impossibility to be able to use his image in social networks. In the first day without Leo in Can Barça, notices his absence.

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This Thursday will remain recorded in the history of the Barça like the first day without Leo Messi afterwards of a relation of 20 years. Although in the earthly does not seem that this was a drama for the entity, whose directors have not left to reiterate that the Argentinian will finish remaining, himself that has had direct consequences in the day in day out of the club.

Some of these are curious. Between them, the fact that the Barça can not use his image in social networks until firm the new agreement that is in negotiations. This in case that if the firm. And how it has affected this to the Barcelona club in social networks? The first 24 hours without Messi in the 'World Barça' of the social in Internet already begin to see the consequences.

If we compare data of 24 June, date of the thirtieth fourth birthday of the footballer, comparing to the day of yesterday, the volume of interactions and reactions in the social networks of the club has reduced of considerable form.

Although the Real Madrid is the club with more followers in social networks to world-wide level, the Barça moves better to his community. The combined merengue has more than 250 million followers in his distinct platforms. In fact, it does few days that is the first sportive club that reaches the 100 million followers in the history, although this is only in Instagram, followed of the Barcelona, that brushes this figure.

However, the Barça surpassed the figure of 843 million interactions only in Facebook and Instagram in the six first months of this year, a figure that yes that surpassed to the whites in these two channels and in the same dates, since these only attained a total of 493 million interactions.

This tendency could experience a change if Messi demora even more his renewal with the Barcelona, and neither speak of how would be if it finishes going to another team. The day of the birthday of Messi the Barça celebrated it in his networks and the interactions that surpassed the million in Facebook and the seven millions in Instagram, the third better data in both social networks and in the last thirty days.

The publication in which they congratulate to Messi had more than 35.000 'likes Me' in Facebook and more than 2,5 millions in Instagram. At all that see with the figures registered, according to CrowdTangle, in these two social accounts on 1 July and without Messi in the staff: 247.500 interactions in Facebook and 1,78 millions in Instagram, the worse second data of the month.

Obviously, the one who the publications of the Barça in networks turned on other subjects and characters is not something that helped: The leagues obtained this season by his others teams like the one of basketball, feminine football, handball, five-a-side football and hockey; the referents culés of the recently fichado Eric García and a congratulation of birthday to Patrick Kluivert, but neither a quotation of Messi.

An evident absence

Another subject that influences is the peak of the Eurocopa, but it will be necessary to see how evolves everything in the next days. Especially, if the future of Messi still keeps in the limbo or already there are signals of an agreement signed. The true, is that the past 1 July already noticed the impact of his no renewal in networks. As if it was not worrisome, the Real Madrid surpassed in interactions to the Barça in Instagram on 1 June: 1,9 millions to 1,7. Already on 30 June it did it by 'licking': 3,2 millions to 1,6.

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La Liga | Jornada 21
Villarreal
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Villarreal CF - FC Barcelona

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Estadio de la Cerámica
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