The directive of the FC Barcelona tries to achieve the greater possible quantity of sources of entry to mitigate the financial crisis that crosses the club and, in this sense, the advertising subject is a vital appearance. Further of the signature with Spotify, the institution looks for to close a 'global partnership' and Rakuten could be an excellent option. As it advances the 'Diari PLOUGH', the Japanese multinational is near to sign a new agreement with the Barça to keep on being global partner of the club.
The new agreement between the parts could leave between 3 and 5 million euros to the year in the arks culés, a very far figure to what the Asian company paid as 'main sponsor', but to these heights any injection of main help and a lot. From July, Spotify will replace to Rakuten like main sponsor culé, in an agreement that closed by 435 million euros to invoice in the next 12 years, including the name of the stadium and the clothing of training.
Rakuten Turned into the 'main sponsor' culé in the summer of 2017 in return of 55 million eruos by season, a figure that went down to 30 'kilos' in the last two seasons product of the pandemia. The relations between the club and the on line Japanese shop went weakening satisfied the mandate of Josep Bartomeu came to an end, but in the last months Joan Laporta seems to have limado asperezas with the directive of the company headed by Hiroshi Mikitani.
During the last day of LaLiga in Camp Nou, the players jumped to the field accompanied of 11 boys and girls chosen by Rakuten, each one of them dressing a T-shirt with the message 'Arigato Barça'. Besides, in the loge of the stadium there was four high charges of the Japanese company seeing the crash in front of the Villarreal. Of this way, Rakuten and the Barcelona could work together during a time more.
The sleeve of the T-shirt culé search sponsor
After the exit of Beko like sponsor of the left sleeve of the T-shirt culé, the club has not attained to close a new patrocinante secondary. The Turkish mark credited 8 'kilos' between 2014 and 2021 and the club would try to close a similar agreement for the 2022-23. For the moment, Laporta has on the table offer of some companies linked with the industry of the criptomonedas, but up to now there is not at all enclosed.