Josep Maria Bartomeu, during the report in the MWC

REPORT OF JOSEP MARIA BARTOMEU

The Barça, in the Mobile World Congress with a new project

Published:1/03/2017 - 16:57h

Updated:1/03/2017 - 17:35h

The president of the FC Barcelona, Josep Maria Bartomeu, gave a conference in the Mobile World Congress to explain the importance of the Barça in the development of the sport, framed in the context of the strategic project "Barça Innovation Hub"

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The FC Barcelona also has been present these days in the Mobile World Congress that celebrates annually in Barcelona, in this occasion of 27 February to 2 March in the enclosure of Big Road of Fira of Barcelona. The president of the Barça, Josep Maria Bartomeu, gave in the last hours a conference in which it gave to know which is the paper of the Barcelona club in the development of the sport.

And it is that the FC Barcelona has foreseen to present the next 22 March the "Barça Innovation Hub", a strategic project with which the entity pretends "to keep on being more than a club", as it left clear Bartomeu during the report in the MWC in front of an audience of at all more and at all less than 1.200 people, that filled the auditorium number one.

"We want to contribute to the transformation of the world through the sportive excellence"

In this coyuntura, the "Barça Innovation Hub" has like aim "contribute to the transformation of the world through the sportive excellence, by means of the knowledge and the innovation". The club wishes to share of this way the knowledge that has accumulated of all his years of history, with the will to help of this way to the development of determinate projects, as for example programs of hydratation and personalised nutrition or others that are oriented to the recovery fisica after the injuries.

In definite, "projects designed for the sportsmen of elite, but that from now also will be able to benefit the population in general", explained the president of the Barça. "We want to build an ecosystem to promote the knowledge and the innovation, promote an open culture and of collaboration, working closely with marks leaders, universities, centres of investigation and emergent companies of all the world. We want to take advantage of the collective intelligence and the individual talent to implement a culture of continuous improvement", continued.

The FC Barcelona, a reference futbolística in innovation

Therefore, it remains clear that "the Barça Innovation Hub wants to turn into the centre of sportive innovation number one of the world, that will generate a notable impact in the industry of the sport and the industries related, will generate new products and services, will attract the best international talents and, en última instancia, will contribute to build the future of the world of the sport through the innovation and the knowledge".

"Have a mark of world-wide impact, are in one of the most attractive cities of the world, always have to be in a winning position, what forces us to be to the avant-garde of the knowledge and the innovation, and the Barça already is one of the sportive organisations leaders regarding talent and knowledge. This is what does us different", concluded Bartomeu. A big bet, definitely, of the most innovative club of the world,  with a directive that does not leave to work in agreements so attractive like which arrived does some days with Mission Hills Group.

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