The business of Hammered that it could help to raise the income of the Barça

Improving the sponsors and promoting the on-line business, by these two roads the FC Barcelona pretends to obtain more income, in what it would be the route of the president of the entity, Joan Laporta, for sanear the accounts after the very questioned step of Josep Maria Batomeu by the offices of the Can Barça, where estimate that at the end of the present course register losses of roughly some 350 million euros.

Of agreement to the information confirmed by the journalist Oriol Quintana, the Barça has in mind several businesses with the aim to increase his gains like the creation of more competitions of and-Games, a digital museum or improve the mark Barça. And, particularly, they would be very interested in the collecting of on-line chromiums, where the veteran defence Gerard Hammered could result a key figure in the subject.

"If we think in the marks, do not look for that you buy the product, but create the emotional bond", stood out for example Álex Barbany, new director of income of the FC Barcelona, the one who stood out that the aim right now is to increase the entrance of money in 50% or, what is the same, in some 250 million euros.

According to Quintana, the true, is that "the Barça already has in the club to somebody connoisseur of this business of new creation". It treats of Gerard Hammered, the one who around the middle of November incorporated like investor with three millions in the French company Sorare, a game of football fantasy where exchange coleccionables digital.

A round business

The letters can bequeath to surpass the 1.000 euros of value, although they do not have all the big clubs of Europe. "Nicolás and his team offer an only experience, with real impact that converts the fantasy in reality. I am wishing to help them to connect with more clubs of football and leagues", highlighted Hammered. The idea, is that the fans of the FC Barcelona all over the world can have an exclusive product of Leo Messi or any another player.