THE MARK IN LOW HOURS
The challenges in the commercial terrain for the Barça
Published:24/10/2021 - 13:59h
Updated:24/10/2021 - 14:45h
The FC Barcelona needs what before achieve to a director for the commercial department and until the moments the research has been a failure. The course of Messi leaves estragos and Rakuten aims for desligarse of the Barcelona club when finalising the season
The FC Barcelona further of the big aims that have in the sportive field, also appear challenges by in front in the commercial terrain and the most important of all is to give with a director for this department. Everything, after the exit of Xavier Asensi, the no gone in of Belt Ajram and the resignation of Jordi Camps in September. The worst of the situation, is that the Catalan entity comandada by his president, Joan Laporta, is not achieving find an optimum replacement.
Of agreement to the information advanced by the newspaper Sport, the company of 'headhunting', which has the mission to find to the one who have the charge, already has tanteado to some professionals of the sector in Spain and the answer has been the same: "No, thank you". A situation that has of the pelos to all in the dispatches of the Barça, since the mentioned area is vital for the economic recovery and the superación of the crisis that has inherited "" after the questioned step of Josep Maria Bartomeu.
For anybody is a secret, that without big active, the only letter that has the Barcelona club to play is his mark. But the time already does small, because before March, already would have to have found to a main sponsor for the T-shirt. In spite of everything, in the club blaugrana are optimistic in his process to look for the new sponsor that will substitute to Rakuten to final of season and aspire, besides, to receive much more in gains.
The tail by the course of Messi
On this last point, in concrete, Eduard Romeu, economic vice-president of the Barça, recognised during an interview conceded to TV3 that expected to obtain more than 55 million euros by the new main sponsor of the Catalan entity. But, as the advanced by other means, the FC Barcelona will not reach to recover this figure.
What argues , is that figures or world-wide stars of the size of the Argentinian Leo Messi or the Brazilian Neymar no longer are now with the club, neither the evolution of the investment in sponsorship does to think that it was possible, unless it opt by a pertinent mark of a country of doubtful reputation or with difficult businesses to comprise.
