NUMBERS OF RECORD FOR THE CLASSICAL

The Classical of Miami, a 'Super Bowl' to favour of the show

Published:29/07/2017 - 11:21h

Updated:29/07/2017 - 12:39h

The Hard Rock Stadium of Miami houses this Saturday the Classical between Real Madrid and FC Barcelona, the second of the history that plays out of Spanish territory, and that foresees to turn into a show of masses very resembled the 'Super Bowl'

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FC Barcelona and Real Madrid contest this Saturday the Classical second of his history out of Spanish territory, something that had not gone back to suceder from 35 years ago, when Barcelona and Real Madrid confronted  in 1982, in the stadium Farid Richa of Barquisimeto (Venezuela).

Now the stage is very different and, of course, United States has commissioned to give him an air more mediático. The Hard Rock Stadium of Miami will be the attendant to receive the party of this Saturday between the eternal rival. With 70.000 seats, the stadium will be full to rebosar and the expectancy will be maximum. Relevent Sports Is signs it organiser of the International Champions, and Charlie Stillitano, his president, ensures that his aim "more than celebrating a party, has been to house a big event".

"Surely we are in front of the principle of many Classical international"

"The first was to convince to the presidents Florentino Pérez and Bartomeu that ours intention was to celebrate a serious event and no a circus. Afterwards, we transmit them that the intention was to go further of the party and create an event of several days with concerts, activities, parties... Stephen Ross explained them that it would be like a Super Bowl", explains Stillitano, the one who also is owner of the Miami Dolphins.

"80% of the people that will attend to the party will come from other parts of U.S. and many will be in Miami from the Wednesday until the Sunday. There are cities that have calculated that be headquarters of the International Champions Cup has supposed them an impact of 14 million dollars, but in this case the figure goes to be exponential", reveals Stillitano.

"The Classical is the mark of football more powerful of the world"

Before the meeting will make all type of activities in the 'fan zone' of both clubs in the aledaños of the stadium, with concerts and exhibitions of all type so that the party do not stop before, during and after the party. The acts are more extensive include split of famous or activities with the ambassadors of the Classical (Serena Willims, Ray Allen, Pau Gasol, Chris Bosh...).

To the equal that in the 'Super Bowl', also will exist a 'show' in the rest that will lead Marc Anthony. "The Classical is the mark of football more powerful of the world, more than LaLiga, the Champions or the Madrid and the Barça separately. The mix is the mix perfect to organise an event type Super Bowl, a form to tackle the sport that is to where has to walk the industry", affirms the general director of WWP in Spain, Rayde Luis Baez.

Success rotundo of the International Champions Cup

A clear sample of it mediático that it will be the party is the price of the entrances. The cheapest has sold in taquilla by 205 dollars, whereas the most expensive rose to 2.060 dollars and in the resale already exist notes that surpass the 10.000 dollars. "Surely we are in front of the principle of many Classical international, is something that both teams could have developed before. His rivalry is in the field, but his interest of business is common", ensures Rayde Luis Baez, convinced.

The International Champions Cup is a success rotundo summer after summer, and the Classical of this Saturday is the confirmation. This year they have played in United States Juventus, PSG, United, City, Rome, Tottenham, FC Barcelona and Real Madrid; three have done it in Singapore, Chelsea, Bayern and Inter; and six more (Milan, Dortmund, Bayern, Arsenal, Inter and Lyon) in China. "Our intention is that it was increasingly international".

"We treat to achieve a pool with the best teams and afterwards decide where play, taking into account his interests", stands out Stillitano. The International Champions Cup will follow expanding next summer.

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