The details of the Barça/Spotify deal: The Camp Nou will change its name

Spotify is the new 'Main Sponsor' of the FC Barcelona to the end of the season 2025-26. The club and the company of Swedish multimedia services oficializaron the alliance that the managerial blaugrana headed by Joan Laporta will commission to present in the next Extraordinary Assembly of Partners Compromisarios, which will celebrate the next 3 April. There the president culé desglosará the figures of an agreement that includes the 'title rights' of the Camp Nou.

In the official communiqué of the Barça, the club ensures that "the agreement with Spotify is the first of these characteristics for the institution and supposes to join the world of the music and the football". The mark will appear in the T-shirts of the first masculine and feminine team, as well as in the clothings of training from July of 2022 until July of 2026, in an agreement that could expand around the middle of 2024, when the Camp Nou purchase officially the name of the Swedish company.

Besides, the alliance will offer a global stage for the players and the artists in the new stadium 'Spotify Camp Nou', creating new opportunities to connect them with fans of all the world from the season 2024-25, when they finalise the works of remodeling of the temple culé. In this sense, the collaboration with Spotify also frames in the strategic aim of the Barça to "look for patrocinantes that share the values and the philosophy that define his mark and, at the same time, allow him keep his condition of global referent, inside and out of the terrains of game, in some increasingly competitive surroundings", details the communiqué of the club.

By his part, Spotify ensures that this agreement has like main objective "connect to the fanatical with artists of all type: players and musicians; music and sports. The fanatical of Barcelona and the lovers of the audio in Spotify will join to form a massive community connected as a whole that will join the worlds of the music and the football", details the Swedish company in his web page.

An agreement that will change the sportive marketing of the Barça

Further of the million euros that Spotify deposit in the arks culés by the sponsorship of the T-shirts and of the stadium, the alliance Barça-Spotify goes much more there of the economic and aims to give a commercial hit in Europe. The plans of the company include "to use the dynamic digital screens in the Camp Nou to exhibit and orient geographically to notable artists for the global television audience of the Barcelona. Whereas the televidentes in Europe can see a message on an artist, the televidentes in Indian could receive a different and locally notable message", details the Swedish company.

By his part, regarding the T-shirts, the plan of Spotify is "to create a new platform to amplify the voices of the artists. We think that this can be something more than a logo of Spotify in a T-shirt", affirms Alex Norström, commercial director of Freemium Spotify, the one who also considers that "this association will create a lot of opportunities to fulfil this mission of only form, imaginative and surprising". Definitely, a new was for the club is for beginning from the summer.