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NIKE CONTINUES PRESSING TO STAY WITH BARÇA

The generous offer with which Nike wants to convince Barça to renew its agreement

Published:16/04/2024 - 18:25h

Updated:16/04/2024 - 18:25h

The 'soap opera' between FC Barcelona and Nike seems to have no end. However, progress is being observed in the negotiations between both parties, to the point that the American brand is improving its economic offer to try to seduce the Barça team

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The FC Barcelona follows to the expectation to improve his contractual bond with the American company Nike, company with which, up to now, in spite of the informations that suggested a possible split of the agreement between both parts and a legal dispute of by half, the reality is that the recent judicial failure favoured to the mark of the 'swoosh'. This dictamen stipulates that, for the moment, the club will have to respect the agreement with the signature until 2028 and does not have options to negotiate with other alternatives.

However, in spite of this measure that forces to the Barcelona cast to be followed of the hand with the Americans, does not exempt to the picture culé of at least board a negotiation with the Americans to improve his contractual conditions, especially in economic terms. The team has complained in more than an occasion that these conditions are not to the height of a square of the hierarchy of the FC Barcelona, that, besides, enjoys of big figures of sales of T-shirts and is one of the most attractive casts of the world in this appearance.

The American mark does not want to lose to the FC Barcelona

As it informs 'Sportive World', Nike is doing big efforts not to lose to the Barcelona club, one of the most profitable institutions inside his wallet of sponsorships, where also find other teams 'top' as Paris Saint-Germain, Chelsea, Liverpool, Athletic of Madrid and Inter of Milan. According to this source, the past Monday celebrated a meeting in the City Condal to which assisted high executives of the North American multinational.

This summit adds to which took place the past week in Paris, where carried out negotiations of high level between both parts. By part of the FC Barcelona, assisted the vice-president of the club, Rafa Yuste, and the vice-president of marketing, Juli Guiu, whereas by part of the mark of the 'swoosh' were present Nicolas Barthes, vice-president in Europe of the company, and Albert Baronet, another important member of the mark with a narrow relation with the Catalan picture because of his long path negotiating with them. It is necessary to shorten that the president Joan Laporta did not participate in these negotiations.

The new offer that would be presenting him Nike to the Barcelona club

However, as it indicates 'MD', Nike still has not arrived to the figure that the combined Barcelonan and other companies of the market are had to offer him, although it values enough the fact that they are increasing his offer to approach to the quantity sued by the picture culé. In this sense, poses the review of the agreement from the next season, with a length of ten years.

Under this premise, proposes increase the fixed payment and besides offer to the FC Barcelona a gratification for expanding the agreement, something that would have a special meaning when coinciding with the 125 anniversary of the club. This injection of capital could be crucial for the combined Barcelona in terms of fulfillment of the 'fair play' financial and to go back to fulfil with the rule 1-1.

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La Liga | Jornada 34
Girona
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Girona - FC Barcelona

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Estadi Municipal de Montilivi
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